Accept Credit Cards To Establish Business Trust With Customers


More small businesses are encouraged to start accepting credit card as a means of payment. If your business does not currently accept credit cards, you should reconsider because the level of convenience in sales and gains far outweigh the cost of AVS credit card processing. Both offline and online businesses can accept credit card payment. There is service fees involved when accepting credit card payments.

Impulse Buying

Low interest credit cards are a convenient way for people to go cashless. Therefore, if your business does not accept credit cards, it means you have to wait until the customer gets the cash for them to come back and purchase your services. During this period, they may be lured by competitors or even change their mind about buying the product. Accepting credit cards encourages impulse buying and as long as the customer has their card on them, they will buy whatever you have to offer immediately. In fact, customers today are more likely to make card payments than cash payments.

Accepting Payments Is Easy

There are various merchant services for small business who can help you manage your credit card payment systems. They will help you set up the equipment, which is often a card reader, connected to your computer so you can monitor the sales. Even better, oftentimes these services provide you with a free carders reader upon setup. Accepting card payments involved simply verifying the identity of the card owner, keying in the amount and swiping the card to receive the payment. You can also get special discounts on lower credit card processing fee if you have many clients using card payments.

Legitimizes Business

Businesses that accept credit cards just appear more legitimate than their counterparts that do not. When your business displays credit card logos at your POS, register, website or store window, it establishes credibility in the eyes of customers. It conveys to them the idea that they can trust your business with their money. This will significantly broaden your customer base and establish business trust with new and existing customers. This is certainly something that every business can benefit from, and it is a requirement if you plan to learn how to start an online clothing store.

Satisfied Customers

Credit card payments are a part of the future and they are here to stay. Most people do not carry cash, and when they do, there is very little of it, even at vendor events. Accepting credit cards makes customers respect your business more as it places you in competition with other industry leaders. Once a customer makes a series of successful transactions with your business, it creates a sense of trust and loyalty to your business. Customers do not like also wasting much time and using credit cards is fast and convenient when making a purchase. If you take credit card payments, you will have many more happy customers.


Credit card purchases made through secure payment processing are easy to monitor. If you have employees working the cash desk, there is lowered risk of missing money because everything is a series of numbers and no cash is involved. Once you swipe a credit card at the payment terminal, the exact amount is recorded by the merchant service. You do not have to worry about employees pinching pennies from your kitty, as only you will be the one to receive credit card payments.

Lowers Risk Of Loss Due To Theft

Most thieves who attack your business will tell you to empty the cash register. However, with credit card payments, it is much harder to rob you since there is no cash involved. Most thieves and robbers target businesses that do not accept card payments because they know at the end of the day, the cash register will be full of money. Just by placing the sign “credit cards accepted” on your windows, you can save yourself a lot of trouble.

Online Payment Solutions

If you are considering opening a merchant account for a storefront but also have an online store, you may want to look into online payment solutions. There are many companies out there that will provide you with an online terminal to receive credit card payments. An online payment gateway can help increase sales for you business. In modern times, many people are less inclined to head to a brick and mortar store when they can shop simply from the comfort of their own homes. These online payment solutions are even better for entrepreneurs looking to start making sales with little overhead. No need to pay for expensive credit card machines or readers. Instead, you can take credit card payments for little-to-no investment.


James Greendale is a merchant service provider who works with small and medium sized businesses. You can read more about credit cards payments for your business at

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