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Customers are essential to the success of any business, otherwise your product or services have no audience to target. Excellent customer service is the greatest asset any company can have to be successful in the consumer market. All companies want customers to return for their products and services. It is essential to business success that you create a foundation of repeat customers whose business you can count on. Good customer service can help grow your market by establishing a good reputation for your services or products. Word of mouth has long been the biggest determinant for the success of a business. Think of all the restaurants you never tried because someone you trusted said the food and service weren’t great. Other businesses are impacted by the shared experiences of their customers. Here are a few tips to get customers to remember you and become loyal repeat customers that you can count on.
Use Promotional Products
Promotional products are free products that companies distribute when they are trying to bring attention to their brand. They may also distribute products to other businesses at conferences or trade shows. Having customers become familiar with your brand and your product is essential to bringing in purchases and increasing business. If you’re business is doing something new this can be extremely important. People may be unsure and hesitant to step foot into a store that they are unsure of, so distributing promotional products to passersby is a great way to connect with customers and let them know what it is your business is doing. Who doesn’t love free stuff? This is why you frequently see new stores and food stands at the mall giving out free samples of things. If you’re worried about how a new makeup looks, you may try a bit of a tester product. Or, you can put your label printing to work. Give customers a chance to experience your business without commitment. It’s a great way to build a solid customer base.
Perks
Perks are a great way to let your business members or frequent customers know that you appreciate their business. Customer discount cards or rewards programs are a great tool to keep customers interested in your services and business. Think of your favorite grocery store, you have a card on your keychain that saves you a TON of money. The grocery store creates perks or programs to ensure that you will return to their business. You may avoid going to other grocery stores as frequently because they don’t have a loyalty card. Perks work!
Exceed Your Customers’ Expectations
If you’ve ever had an employee go above and beyond for you then you know how wonderful it feels and you vividly remember the exchange. We all make dozens of purchases every week, what can your business do to make that interaction stand out against the rest? Provide a personalized experience whenever possible. If someone is looking for something, let them know that you are willing to spend as much time with them until they find the product they are looking for. While this might seem like a loss leader strategy, you will win a customer over for life. It can be difficult when you have other obligations and responsibilities, but taking the time to really cater an experience to the customer will ultimately better your business and make it more successful. Listen to what the customer wants and explain what your business or products can do to meet that need.
Use A Business Vanity Phone Number
Vanity Phone Numbers are well known among business and company owners who want to boost the growth of their business and retain their customers. They can give your business a professional presence and improve your credibility, and increase your business’s brand awareness. Since they are incredibly easy to remember, your potential customers and prospects are most likely to remember you rather than your competitors. Also, those customers who know your vanity phone number are more likely to pass around to their friends and families whenever they ask for recommendation on the kind of services your business provide.
Treat Customers Respectfully
Customer service is the most essential asset of any business. Your entire business model should be customer focused and built around the idea of producing the best services or products for the consumer. Customers are giving you money to essentially meet their expectations. Let your customers know that your business exists to provide them with quality services and products. They are your focus and your number one priority.
Ask For Feedback And Accept Criticism Gracefully
Nobody particularly enjoys hearing what they are not doing right or what they could be doing better, but if you’re going to run a successful business you need to have some tough skin. Especially if you’re a new business owner, it’s okay that you haven’t gotten everything perfect right at the beginning. What matters is that you have an honest conversation with your customers and find out what is working and what they would like to see from your staff and products. If customers leave a review on your business listings online, then you should reply emphatically and genuinely to their comments. It is important that you don’t get defensive when a customer comes to you with their complaints or issues. Instead, listen actively and accept the feedback. Use the complaints or criticisms as an opportunity to strengthen your product and business model.
There are a lot of businesses and services that people can choose from. You need to ensure that your business stands out against the competition. The most critical way to do this is to really connect with your customers. Let them know that you value them as much as they value your product or service. Learn the names and maybe some personal details about frequent customers. Have a conversation with the people your business encounters so you can learn about them and receive feedback about their experience with your business. This way customers feel important and valued and you can also strengthen your businesses service and product delivery. You want customers to remember your business, so design your business to be able to remember your customers. Mutual appreciation will take your company a long and successful way.
