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High cart abandonment rates decrease companies’ profits. One of the ways that profitable businesses reduce cart abandonment rates is by improving their shopping cart online designs. As a business owner trying to sell your products or services online, you need to follow by example. Only then can you increase your sales and revenue. Read this post to learn about the top shopping cart online design ideas to satisfy customers.
Express Checkout
Firstly, the best e-commerce sites offer their customers express checkout. This shopping car online design idea enables consumers to expedite their checkout processes. It, therefore, eliminates the excuse for consumers to abandon their full online shopping carts because they do not have the time to complete the checkout process. Express checkout allows users to save their payment and billing information on highly secured platforms. Then, they can return to the same site and avoid putting their information in again. They simply login and make purchases as they please. If you want to increase your sales, implement this shopping cart online design idea.
Permanently Visible Cart
Another promising shopping car online design idea to consider is providing consumers with a permanently visible cart. You can set up your shopping cart so that each time a customer adds a new product to their cart, they see their cart and its contents on the right side of their screen. This allows customers to keep track of their totals easily. They can also compare newly discovered products with the ones they already added to their carts more easily. If you want to make your site more convenient for your target audience, design your online shopping cart with this feature. Then, you can achieve ecommerce success.
Product Image Zooming
Moreover, online stores that offer product image zooming in their shopping carts retain customers. After all, consumers often add more products into their carts than they can afford. When it is time to checkout, they narrow their carts down to what they can purchase at the moment. If you want to simplify this process for users, you need to allow them to clearly see your products. Moreover, you need to enable them to view the products without transitioning out of the shopping cart. When websites force users to go back to the original page, consumers grow frustrated. Keep them satisfied by designing a shopping cart online that provides product image zooming options.
Responsive Design
Because more and more consumers are purchasing products on their mobile devices when they are on-the-go, it is crucial to design a responsive shopping cart online. When consumers cannot easily add and edit their cart on their smartphones, they usually refrain from continuing to the checkout stage. They do not trust sites with their credit card information when they cannot even view what is in their carts easily. Satisfy customers and increase your sales simultaneously by taking advantage of this shopping cart online design idea.
Color Code
Furthermore, users appreciate clear color codes throughout websites. They want to see the same colors from the moment they enter the site to the moment that they complete the checkout process. Apply your digital marketing skills to develop a convincing online store. However, keep in mind that the majority of your online store should be a neutral color. Customers cannot look at their shopping carts for too long when the background is a bright pink. Simply add subtle touches of color from your color scheme to create a sense or harmony. This will satisfy customers and earn you more revenue.
You can decrease your cart abandonment rates by implementing the top shopping cart online design ideas. For instance, consider offering returning customer express checkout so that they cannot use the excuse that they do not have time to follow through with the checkout process. Permanently visible shopping carts allow users to conveniently pick and choose between products. Product image zooming boosts the convenience of shopping carts when consumers do not have to transfer to another page to clearly view their wanted products. Responsive designs allow mobile users to purchase the products they want as well. Finally, use the same color code that you use throughout your online store in your shopping cart design. If you utilize all of these shopping cart online design ideas, you will satisfy more consumers and increase your sales.
