Naming a business is one of the most crucial decisions an entrepreneur is faced with, even if you are just starting an Etsy shop. After all, a business name has a lot riding on it. It is the first, and sometimes only, representation your brand has. If you are an entrepreneur just getting the wheels turning on turning your business ideas into a real operation, you need to put a lot of thought and effort into naming your business. Use these expert tips for naming a business below. They have proven to help endless amount of business owners pick a business name that helps them achieve their dreams of success.
Keep It Simple & Straightforward
Business name spelling should be kept as simple and straightforward as possible. Recently, digital businesses and other technology companies have taken to creating unique spelling variations for their brand name. Companies, like Flickr, that leave letters out or add extraneous punctuation, like Musical.ly, are much harder to search for. It makes it harder for consumers to find the right spelling to search your business online. It also makes it harder for consumers to remember. When naming your first business, do not make these mistakes. A simply spelled business name is straightforward and easy for consumers to work with.
Make It Short & Sweet
When brainstorming names for business, keep your ideas short and sweet. The optimal amount of letters in a company name is 5-10 letters. The top companies in the world, and perhaps even in the history of modern business, have all followed this rule. When you create a company name that is short and sweet, it is easier for consumers to remember. It is also much more screen-friendly for today’s mobile devices, which is one of the most popular ways consumers access the internet. If you hope for your business to one day reach the ranks of success shared by Google, Exxon, Mattel and similar, create company name ideas that are no more than ten letters.
Do Not Limit Yourself
Do not select a business name that is limiting for your business operations. Business expansion happens. It is also not all that uncommon for businesses to change services and objectives in their years of operation. You do not want company names to be the weight that holds your business back from expanding. Do not develop ideas that are too specific to your particular business services. Otherwise, it could potentially limit business growth and expansion. This will help you come up with best business names to identify your new business without limiting future possibilities or having to use smart drugs to come up with them.
Check If It Is Available
Make sure to check whether or not the URL is available for any of the top business name ideas you are considering. When naming a business, you want to be sure you can also establish an online business presence. There should be cohesion between your business establishment and its online presence. Having your business name as your website URL is the best way to achieve this. That will make it easier for customers to find you online and in-person. This is why you need to keep this in mind when coming up with ideas to name your new business.
Ask For Feedback
Throughout the process of naming a business, you should be asking for feedback all the time. Seek out feedback on business name possibilities from a number of different audiences. This way, you can determine which business name ideas resonate best with various demographics. You cannot name a business on your own. Naming a company requires constant feedback from all different stakeholders in order to be successful. Remember this when you need to name your company for the first time on your new entrepreneurial path.
Entrepreneurs have a whole lot of stuff to deal with when turning business ideas into reality. Naming the business is one of the most important first steps for your new company to check off your business startup checklist. It has a whole lot of bearing on whether or not your business ideas ever turn into success stories. Use the business naming tips mentioned above to help you name your first business. Naming a business will be much simpler for you if you do.