With holiday shopping in full swing, now is the prime time to upgrade your customer experience. Whatever industry you’re in, you want to increase the speed of your buyers’ journey as well as their satisfaction. One way small businesses achieve both of these goals is through using a mobile point of sale (POS) system. If you’ve thought about adopting one and don’t know which aspects are most important, here’s a quick look at the three factors you should focus on:
Ease of Use
Mobile POS systems are becoming more and more streamlined and intuitive, which is good news for buyers and salespeople alike. In the retail industry, 19 percent of businesses currently have a mobile POS system used for checking out customers anywhere in the store, and 22 percent of retail stores use this type of technology to look up inventory while on the store floor, according to Lightspeed.
In both of these scenarios, customers expect efficiency. Transactions should be smooth, and inventory searches should be fast. As you search for your perfect provider, keep in mind its ease of use. Once you find the right system, be sure to train your salespeople so they can get out on the floor quickly to sell and provide great customer service.
Of course you can’t choose any sort of technology without giving some serious thought to how secure it is. Buyers are wary of making purchases with their credit and debit cards, thanks to the uptick in fraud that recent years have seen. In 2012, $3.5 billion was lost in e-commerce due to fraud, according to CyberSource, and these numbers continue to rise as thieves become more technologically savvy.
One of the steps that has been taken to help protect consumers is the addition of EMV technology. Previously, banks would incur the costs if a retailer ran a fraudulent card, but now if businesses have not updated their systems to include the new EMV technology, they are responsible for the costs of running a fraudulent card. You need to protect yourself from this liability, so look for a mobile POS system that promises EMV compliance, such as Sage Payment Solutions. Sage offers the right terminals for both your in-store and online purchases, and makes sure your transactions are more secure and reduces the amount of chargebacks your business sees. It’s one of the only ways you can rest assured that this change won’t negatively affect your business.
Finally, your mobile POS system should be able to be seamlessly tweaked as needed to keep up with your company’s changes. If you want to send business thank you sayings with every sale, it should be easy to modify the email template. Search for a solution that offers an easy way for you to update prices, change product information and track your sales. As you innovate and make important upgrades within your business, you want a mobile POS system that can keep up.
Now is the perfect time to implement a mobile POS system and start offering your customers an easier and more enjoyable shopping experience. If you cover these three factors, your customers and your business will be rewarded for it.