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The process of promoting a brand can be streamlined by implementing marketing calendar software. Indeed, sensible marketing specialists understand the challenges. First, a strategy and plan must be developed. Then, you have to connect the two and figure out how to reach your target. Finally, you have to monitor all of the pieces through to completion for a successful campaign. It is true that this can be done with spreadsheets, generic calendars and email threads. However, organizing all of the moving parts in a non-cohesive way can still lead to mediocre results. This is why marketing specialist are gravitating toward programs specifically for executing their plans. To implement your marketing strategy successfully, read on for challenges that marketing calendar software addresses.
Collaboration With Stakeholders
One of the most difficult aspects for any department is collaboration with stakeholders. After all, you could be dealing with varying work schedules and outside vendors. Plus, COVID-19 has forced the use of remote team communication tools which can further impact your team’s availability. Marketing calendar apps allows for a more efficient group effort by centralizing all of the tools. For example, marketing teams can provide visibility for all current campaigns. Additionally, this software allows for customized views to keep team members focused on their specific duties. Moreover, marketing professionals can assign permissions to files and calendars. This preserves the integrity of the information, causing less confusion among team members. With all of the marketing tools integrated, you can enhance the collaboration with your stakeholders.
Capture Brainstorming Ideas
Often times, capturing brainstorming ideas for marketing plans is a one-time event. Of course, it is not difficult to jot down thoughts for campaigns to share with others. However, these concepts are typically kept in silos until the next team meeting. Although this works on a static level, it does not maximize the overall impact of your efforts. Instead, marketing calendar programs create a dynamic environment to share ideas. By doing so, they increase productivity by delivering an interactive workspace. In addition, some apps provide forms to survey customers or other departments for fresh concepts. Capturing brainstorming ideas in this way can help minimize the chances of your campaign from losing its momentum.
Content Scheduling Automation
Content scheduling automation can be a challenge without a dedicated marketing platform. Naturally, marketing managers can automate individual tasks like scheduling a blog post or an email blast. However, integrating multiple social media platforms means you will likely need access to marketing software. These tools allow you to upload and create content in a centralized space. Thus, if a project date changes, all of the associated files and messages are transferred automatically. This makes it unnecessary to manually login to all of your social media profiles for rescheduling. This way, you are sure to enhance your social media marketing productivity. Also, having consolidated content scheduling automation means there is less chance of inundating your customers with information.
Access To Content Creators
For any type of marketing plan, you need to have access to content creators. Large and small companies alike can face problems in this area. After all, finding competent writers can be an arduous process. However, some marketing calendar software providers have developed a network of talent. This gives companies access to a pool of vetted freelancers. Plus, they can be assigned to content on a moment’s notice via the calendar feature. Now, you are covered if one of your staff members is on vacation or calls in sick. Certainly, having access to content creators at your fingertips can keep your marketing plan on course.
Client Retention
Using dedicated software for your marketing endeavors also helps improve client retention. In fact, these programs have the ability to support B2B and B2C with customizable dashboards. With this overview, you can visualize campaign performance and determine what changes to make. Of course, having this ability is important for your customers’ overall satisfaction. Additionally, marketing specialists can provide clear and comprehensive reports to internal and external stakeholders. This way, you can help them justify their marketing budgets and solidify your worth. By tracking social performance, marketing managers are better equipped to increase client retention.
Marketing calendar software can help professionals overcome common campaign issue. For example, these tools help improve collaboration with stakeholders. In turn, capturing brainstorming ideas becomes streamlined. Programs designed for marketers also automate content scheduling and facilitate project rescheduling, if necessary. Moreover, some software providers give you access to content creators for an added fee. Lastly, these apps produce reports to improve client retention. Consider the points in this post for the challenges that marketing calendar software addresses.
