
6 Ways To Use Your LinkedIn Profile For Better B2B Marketing
As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for B2B companies as it is for their B2C peers. However, by joining a dedicated business-oriented social networking site, like LinkedIn, you

What Is An ACH Payment? And How Does Your Business Use Them
Most likely, you are already using ACH payment, but don’t know it yet. Known as Automated Clearing House payments, ACH payments are transfers done over a network. The transfers are collected by financial services providers and sent to clearing houses. Then, the houses sort and complete the transaction to the receiving bank or institution. The entire process can take anywhere from same day to 1-2 days for clearance. For every business owner, it is essential to accept ACH payments from customers,

How Hiring Brand Strategist Benefits Business Marketing Outcomes
Hiring a brand strategist could be the wisest business decision an entrepreneur ever makes. Planning a brand strategy is not something that all are capable of. To be done properly, it requires an expert. If you hire a brand strategist, you are setting your business up for years of success to come. Find out why you should hire a brand strategist for your small business below. Marketing Mavens Brand strategists are marketing mavens. They have the expertise it requires to identify

How To Lower Car Insurance Rates To Rededicate Capital For Growth
There are many ways to save money to put back into your business. In fact, you do not even have to cut back in your business budget at all. You can instead save money by lowering your car insurance rates in your personal life. This is a great way to fund startup operations in particular. If you want to find out how to lower car insurance rates to save yourself money to dedicate to growing your business, keep reading below. Request

Find Pre Approval Credit Cards To Maintain Business Financial Health
Pre-approval credit cards offer an enticing way to finance your business during tough times. Still, there are many business owners that worry about the validity and financial safety of these credit solutions. This is a good thing of course. If you worry about your business finances, you are going to be much more likely to own a financially sustainable business for years to come. That makes it much less likely that you will ever have to worry about what bankruptcy does

Hire Corporate Caterers That Wow Event Attendees To Uphold Brand Image
The corporate caterer you select for your marketing event is incredibly important. If the food is bad, people will never forget your event, and not for the right reasons. If the food is great, people will remember your event forever for all the right reasons. If you do not know how to find the best corporate caterer for your event, keep reading below. Hosting a smash event will do much more for your marketing goals than medical SEO ever could. Learn

Conduct NPS Survey To Gain Business Insight Into Customer Loyalty
Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is and how it can improve business marketing strategies below. What Is An NPS Survey? NPS survey stands for a Net Promoter

5 Tips To Design Tradeshow Displays That Wow Event Attendees
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. First impressions are everything in business marketing. Find out how to create a tradeshow display that wows passers-by below. Use Graphics

How To Pay Off Your Credit Card Balance To Improve Financial Strength
Your credit card balance has a huge impact on your credit score. If you keep a high balance on your credit card, your credit utilization rating goes down. As a business owner, your credit score is one of the most important factors for your financial stability. Paying off your credit card balance is the first step you should take to repair your credit rating. Stop charging every office lunch you cannot afford but order anyway. Instead, find out how to best

How Video Email Software Takes Marketing Campaigns To The Next Level
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. Better Reader Engagement Marketing emails with video get much more engagement than traditional email marketing campaigns. Video email marketing increases click

Find Fiscal Sponsorship To Protect Business Assets While Giving Back
When tragedy strikes, business owners are the first people to step up and offer help. This can be detrimental to business profit margins over time. Finding fiscal sponsorship is one way to experience the tax benefits of 501(c)3 status without having to form a non-profit organization on your own. If you are a business owner who wants to give back to the community, learn how to find a fiscal sponsor in a way that benefits your business’s bottom line below. Do

How To Conduct Online Focus Groups That Work For Market Research
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the same insights. Naturally, online focus groups are cheaper and more efficient. In this post, we’ll show you how focus groups work

Personal Finances: How To Manage Debt With Better Control
Money is a means to an end. It facilitates the purchase of assets, and it is one of the most useful tools for providing for our family’s needs and wants. However, the pendulum also swings the other way. Rampant spending leads to excessive debt, and that is particularly hard on families. Money is not the source of all things good or bad – it is simply a medium of exchange that needs to be carefully managed to allow us to do

5 Creative Employee Thank You Gifts To Increase Office Productivity
There are many creative employee thank you gifts to increase office productivity. As a business owner, you may be searching for the secret to reduce employee turnover and maximize employee

How To Make Your Company Logo Stand Out With The Perfect Font
If you want to know how to make your company logo stand out with the perfect font, look no further. The following guidelines will help you choose a font that

Why Do Modern Small Businesses Lack Reliable Customer Support?
Many modern businesses, while successful in their daily endeavors, lack a high quality, reliable customer service department. Most companies look at customer support as a costly expense and not as

How A Nonprofit Email Hosting Provider Can Optimize Your Marketing Campaign
There are several ways a nonprofit email hosting provider can optimize your marketing campaign. Undoubtedly, factors such as budget costs, features, and level of required support will play a significant

5 Ways Shift Scheduling Software Optimizes Time Management
There are several advanced ways shift scheduling software optimizes time management. Whether your company has 10 employees or 1,000 employees, it can be difficult to coordinate everyone’s schedules. As a

How To Create Engaging Presentations For Your Online Meetings
Winning over an audience is one of the chief qualities of a successful PowerPoint presentation. With the advent of technologies, online meetings have become a new normal. Moreover, the current

5 Essential Elements Of A Standing Desk For Home Office Use
With many employees working remotely, operations managers may have more requests for a standing desk for home office use. As you begin researching the sit-stand options, there are some essential

What To Look For In Small Business Spaces For Rent
There are several essential details to consider when evaluating small business office spaces for rent. When you select office space, you want to locate the best possible premises for your

5 Features Shopify Alternatives Offer To Optimize Ecommerce Productivity
There are several sophisticated features Shopify alternatives offer to optimize ecommerce productivity. Shopify is an extremely popular and useful online store platform. However, it is not for every business. Perhaps

5 Regulatory Rules To Follow If You File A Patent
There are various public disclosure rules in place for filing patents. These rules dictate when and how you can share information about your unpatented inventions. Any disclosure can jeopardize your

How To Choose The Best Water Filtration Companies For Business
There are a variety of water filtration companies that cater to businesses. The right water filtration company can help you improve water quality in a professional, stress-free manner. They can

4 Tips To Choosing And Creating Cool Business Names
The business makes the world go round these days. It is important to make sure that the economies of many countries can survive. This is especially true with what we

5 Best Business Scanning Software Features To Optimize Document Management
There are several best business scanning software features to optimize document management. In the modern office setting, scanning technology has become increasingly available and accessible. This is paving the way