
6 Ways To Use Your LinkedIn Profile For Better B2B Marketing
As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for B2B companies as it is for their B2C peers. However, by joining a dedicated business-oriented social networking site, like LinkedIn, you

What Is An ACH Payment? And How Does Your Business Use Them
Most likely, you are already using ACH payment, but don’t know it yet. Known as Automated Clearing House payments, ACH payments are transfers done over a network. The transfers are collected by financial services providers and sent to clearing houses. Then, the houses sort and complete the transaction to the receiving bank or institution. The entire process can take anywhere from same day to 1-2 days for clearance. For every business owner, it is essential to accept ACH payments from customers,

How Hiring Brand Strategist Benefits Business Marketing Outcomes
Hiring a brand strategist could be the wisest business decision an entrepreneur ever makes. Planning a brand strategy is not something that all are capable of. To be done properly, it requires an expert. If you hire a brand strategist, you are setting your business up for years of success to come. Find out why you should hire a brand strategist for your small business below. Marketing Mavens Brand strategists are marketing mavens. They have the expertise it requires to identify

How To Lower Car Insurance Rates To Rededicate Capital For Growth
There are many ways to save money to put back into your business. In fact, you do not even have to cut back in your business budget at all. You can instead save money by lowering your car insurance rates in your personal life. This is a great way to fund startup operations in particular. If you want to find out how to lower car insurance rates to save yourself money to dedicate to growing your business, keep reading below. Request

Find Pre Approval Credit Cards To Maintain Business Financial Health
Pre-approval credit cards offer an enticing way to finance your business during tough times. Still, there are many business owners that worry about the validity and financial safety of these credit solutions. This is a good thing of course. If you worry about your business finances, you are going to be much more likely to own a financially sustainable business for years to come. That makes it much less likely that you will ever have to worry about what bankruptcy does

Hire Corporate Caterers That Wow Event Attendees To Uphold Brand Image
The corporate caterer you select for your marketing event is incredibly important. If the food is bad, people will never forget your event, and not for the right reasons. If the food is great, people will remember your event forever for all the right reasons. If you do not know how to find the best corporate caterer for your event, keep reading below. Hosting a smash event will do much more for your marketing goals than medical SEO ever could. Learn

Conduct NPS Survey To Gain Business Insight Into Customer Loyalty
Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is and how it can improve business marketing strategies below. What Is An NPS Survey? NPS survey stands for a Net Promoter

5 Tips To Design Tradeshow Displays That Wow Event Attendees
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. First impressions are everything in business marketing. Find out how to create a tradeshow display that wows passers-by below. Use Graphics

How To Pay Off Your Credit Card Balance To Improve Financial Strength
Your credit card balance has a huge impact on your credit score. If you keep a high balance on your credit card, your credit utilization rating goes down. As a business owner, your credit score is one of the most important factors for your financial stability. Paying off your credit card balance is the first step you should take to repair your credit rating. Stop charging every office lunch you cannot afford but order anyway. Instead, find out how to best

How Video Email Software Takes Marketing Campaigns To The Next Level
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. Better Reader Engagement Marketing emails with video get much more engagement than traditional email marketing campaigns. Video email marketing increases click

Find Fiscal Sponsorship To Protect Business Assets While Giving Back
When tragedy strikes, business owners are the first people to step up and offer help. This can be detrimental to business profit margins over time. Finding fiscal sponsorship is one way to experience the tax benefits of 501(c)3 status without having to form a non-profit organization on your own. If you are a business owner who wants to give back to the community, learn how to find a fiscal sponsor in a way that benefits your business’s bottom line below. Do

How To Conduct Online Focus Groups That Work For Market Research
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the same insights. Naturally, online focus groups are cheaper and more efficient. In this post, we’ll show you how focus groups work

Personal Finances: How To Manage Debt With Better Control
Money is a means to an end. It facilitates the purchase of assets, and it is one of the most useful tools for providing for our family’s needs and wants. However, the pendulum also swings the other way. Rampant spending leads to excessive debt, and that is particularly hard on families. Money is not the source of all things good or bad – it is simply a medium of exchange that needs to be carefully managed to allow us to do

Top 5 Growing Software Categories To Watch Out For In 2020
There are several growing software categories to keep a close eye on in 2020. No matter the size or industry of your business, you are likely constantly managing multiple tasks

How To Create A Trademark To Protect Small Business Identity
There is a simple process to help small business owners create a trademark that protects their identity. Trademarking make your products and services distinct from the competition. You can trademark a

The 5 Real Costs When Hiring A Financial Advisor
If you’re considering whether now is the right time to hire a financial advisor, the bottom line might not always be what you might expect at the beginning. There is

Working From Home Now? Help Make The Transition Easier
The Coronavirus pandemic has forced us to accept new ways of going about life. The need to curb the spread of this virus has made some businesses embrace telecommuting for

How To Get Home Financing Options For Good And Bad Credit
How To Obtain The Best Home Financing Options There are various steps to obtain the best home financing options. When purchasing a home, many first-time buyers need to acquire a

How To Start Hiring Employees For Your Small Business
There comes a time when every small business owner needs to start hiring employees. In the beginning, you likely kept your operations as lean as possible. As your business expands,
What Is Business Expense Tracking Software And Why Does It Matter?
Having efficient and effective expense tracking is an essential part of running a successful business, no matter its size. After all, tracking your expenses will help you gain more insight

What To Consider When Starting A Virtual Reality Arcade Franchise
If you are looking for a new business venture, you should consider opening a virtual reality arcade franchise. VR gaming has become increasingly ubiquitous in recent years. In fact, forecasts
Using A Remote Employee Time Tracking App To Monitor HR Records
Remote employee time tracking applications offer several advanced features to organize and monitor HR records for modern small businesses. Time tracking software is essential organization and time management resource for

5 People To Have On Speed Dial When You Start A Business
Although it can feel like you’re all alone when you’re starting a business, the opposite is true. There are a lot of people involved in getting you off the ground.

5 Reasons Small Businesses Need To Keep Track Of Inventory
If you are an overworked business owner, you might be searching for reasons to keep track of inventory. Afterall, monitoring your goods adds a complex dimension to running a business

Geographic Real Estate Farming Ideas To Master Your Market
Geographic real estate farming involves cultivating a neighborhood market. The hope is that, through this process, you will become the trusted real estate authority in your area. Like real farming,

5 Ways Your Company Can Start Accepting Credit Cards
There are several ways that your company can quickly begin accepting credit cards. No matter how small, new, or well-established your business is, accepting credit and debit cards is essential.