
6 Ways To Use Your LinkedIn Profile For Better B2B Marketing
As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for B2B companies as it is for their B2C peers. However, by joining a dedicated business-oriented social networking site, like LinkedIn, you

What Is An ACH Payment? And How Does Your Business Use Them
Most likely, you are already using ACH payment, but don’t know it yet. Known as Automated Clearing House payments, ACH payments are transfers done over a network. The transfers are collected by financial services providers and sent to clearing houses. Then, the houses sort and complete the transaction to the receiving bank or institution. The entire process can take anywhere from same day to 1-2 days for clearance. For every business owner, it is essential to accept ACH payments from customers,

How Hiring Brand Strategist Benefits Business Marketing Outcomes
Hiring a brand strategist could be the wisest business decision an entrepreneur ever makes. Planning a brand strategy is not something that all are capable of. To be done properly, it requires an expert. If you hire a brand strategist, you are setting your business up for years of success to come. Find out why you should hire a brand strategist for your small business below. Marketing Mavens Brand strategists are marketing mavens. They have the expertise it requires to identify

How To Lower Car Insurance Rates To Rededicate Capital For Growth
There are many ways to save money to put back into your business. In fact, you do not even have to cut back in your business budget at all. You can instead save money by lowering your car insurance rates in your personal life. This is a great way to fund startup operations in particular. If you want to find out how to lower car insurance rates to save yourself money to dedicate to growing your business, keep reading below. Request

Find Pre Approval Credit Cards To Maintain Business Financial Health
Pre-approval credit cards offer an enticing way to finance your business during tough times. Still, there are many business owners that worry about the validity and financial safety of these credit solutions. This is a good thing of course. If you worry about your business finances, you are going to be much more likely to own a financially sustainable business for years to come. That makes it much less likely that you will ever have to worry about what bankruptcy does

Hire Corporate Caterers That Wow Event Attendees To Uphold Brand Image
The corporate caterer you select for your marketing event is incredibly important. If the food is bad, people will never forget your event, and not for the right reasons. If the food is great, people will remember your event forever for all the right reasons. If you do not know how to find the best corporate caterer for your event, keep reading below. Hosting a smash event will do much more for your marketing goals than medical SEO ever could. Learn

Conduct NPS Survey To Gain Business Insight Into Customer Loyalty
Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is and how it can improve business marketing strategies below. What Is An NPS Survey? NPS survey stands for a Net Promoter

5 Tips To Design Tradeshow Displays That Wow Event Attendees
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. First impressions are everything in business marketing. Find out how to create a tradeshow display that wows passers-by below. Use Graphics

How To Pay Off Your Credit Card Balance To Improve Financial Strength
Your credit card balance has a huge impact on your credit score. If you keep a high balance on your credit card, your credit utilization rating goes down. As a business owner, your credit score is one of the most important factors for your financial stability. Paying off your credit card balance is the first step you should take to repair your credit rating. Stop charging every office lunch you cannot afford but order anyway. Instead, find out how to best

How Video Email Software Takes Marketing Campaigns To The Next Level
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. Better Reader Engagement Marketing emails with video get much more engagement than traditional email marketing campaigns. Video email marketing increases click

Find Fiscal Sponsorship To Protect Business Assets While Giving Back
When tragedy strikes, business owners are the first people to step up and offer help. This can be detrimental to business profit margins over time. Finding fiscal sponsorship is one way to experience the tax benefits of 501(c)3 status without having to form a non-profit organization on your own. If you are a business owner who wants to give back to the community, learn how to find a fiscal sponsor in a way that benefits your business’s bottom line below. Do

How To Conduct Online Focus Groups That Work For Market Research
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the same insights. Naturally, online focus groups are cheaper and more efficient. In this post, we’ll show you how focus groups work

Personal Finances: How To Manage Debt With Better Control
Money is a means to an end. It facilitates the purchase of assets, and it is one of the most useful tools for providing for our family’s needs and wants. However, the pendulum also swings the other way. Rampant spending leads to excessive debt, and that is particularly hard on families. Money is not the source of all things good or bad – it is simply a medium of exchange that needs to be carefully managed to allow us to do

When To Hire Someone With A DUI Despite Criminal Record
When interviewing candidates for an open position, you may sometimes be caught off guard by information that comes back from a background check of potential hires. After all, job candidates

5 Recurring Billing Best Practices That Generate Consistent Revenues
Subscription businesses are some of the post profitable ventures on the planet. The residual income creates consistent, stable income for a company. In multiple sectors, including law, real estate, technology

How To Manage M&A Process On The Seller Side
The M&A process usually involves two companies. Either, one company will acquire the other company. Or, the two companies will merge. In any M&A deal, both parties put forth a

How To Bid Government Contracts To Scale Your Small Business
Procuring government contracts is a dream of many small business owners. Government contracts make it possible for you to scale your business beyond your local community. This certainly helps you

Improve Sales Productivity To Have Teams Hit Quotas Every Time
If you are a sales manager, the majority of your job responsibilities lie in grooming your sales team to be as efficient and effective as possible. This can be difficult,

How Mystery Shoppers Help Retail Uphold Customer Service Standards
Mystery shoppers are often given a bad name by people outside the retail industry. However, these outsourced professionals can truly benefit business. This is especially true for small business owners

Promote Your Twitter For Free Using Social Media Marketing Tactics
Promoting your Twitter account is the best thing you can do to establish an online presence for business purposes. However, there are many ways to promote twitter accounts without using

How To Get A Business Number To Meet CRA Guidelines
Starting your own business based off of your own well-thought-out entrepreneur ideas is an exciting adventure. But, it also requires a lot of preparation. Legal compliance is one of the

35% UK Small Businesses Don’t Know Auto Enrollment Pension Scheme
All businesses in the UK must sign up to the governments new Auto-enrollment pensions scheme by the 1st February 2018, but even with the deadline looming, a staggering 35% of

What Is Considered Tax Deductible Donations Within A Business?
Donating to charities and 501(c)(3) organizations are a great way help your community as a business person. Giving back is one of the major responsibilities of a business. As the

Best B2B Sales Training Strategies To Close More Sales
The investment in training increases your company’s productivity. With the same size team, the business could sell more products, goods or services. The difference is how they are selling. As

Regulations For ICOs: A Good Or Bad Signal?
That’s the question: are regulations good or bad for ICOs and the cryptocurrencies world? The cryptocurrency investments have caused change in currency and trading markets. China has implemented a probably

What Are Forex Signals That Work For Today’s Currency Market?
Forex trading requires the exchange of currencies. In the foreign exchange market (For-ex market), currencies from all over the world are traded 24 hours a day for over 5 days