
3 Reasons Why First Impressions Count In Business
Businesses have just seven seconds to make a good first impression – so if your clothing or your premises fail to make the grade, be prepared for the consequences. According to a study published in SAGE, human beings do indeed ‘judge a book by its cover’, feeling that outward appearance reveals reliable information about one’s inner character and abilities. If an important deal is in the works or you frequently receive clients in your office, make sure that the general message

5 Ways Native Video Advertising Creates New Opportunities
Native video advertising is transforming the marketing world. When it comes to social media, disruptive ads do not perform well because you must sidestep the expected. As a marketing professional, you are aware of the audience you are trying to reach on social media platforms. Your goal is to convince users to follow you, like your posts, and converse with you. Furthermore, you want them to purchase your products. In order to achieve these goals, you must engage with them. That’s

Top 5 Small Business Automation Tricks For A Smooth Operations Transition
Automating small business processes can be a tricky transition. It is one that is certainly worth the effort in today’s business climate, though. In order for small businesses to maximize office efficiency and keep up with rapidly developing and changing corporations, they need to adapt. Small business automation is a requirement for continued business growth. If you own a business and want to improve operations and maximize efficiency, automating your small business is the way to do it. Learn the small

Top Features To Look For In An IT Asset Management Application
For enterprise companies, it can be challenging to manage all of their IT assets, including hardware, devices and software. Even with the best inventory management techniques, managers struggle to keep up with the growing number of IT assets in the organization. Asset management applications are a great way to keep track of everything within your business. Each one can offer different services but there are some things you should always be on the lookout for. Here is our guide to some

5 Signs You Need Small Business IT Consulting Services
Small Businesses need small business IT consulting services. Those that neglect to find technology services make various tech mistakes. As a small business owner, you do not want to fall into that category. Instead of spending money on repairs, you want to stop losing money. By hiring IT consulting services, you keep your business from hitting virtual pitfalls. Unfortunately, many small business owners do not even know that they are setting themselves up for failure. Therefore, they are not aware that

5 Small Business Digital Marketing Tactics For A Responsive Website
Small business digital marketing proves important to both online and offline brands. As a marketing professional, you have multiple responsibilities. On top of formulating brochure layout ideas, you must also enforce marketing tactics that will result in a responsive website. Company websites either drive sales or hinder them. Upon clicking on a website, consumers look for high-quality features on top of first-rate products. Hence, they look for an all around high-end website. Continue reading for small business digital marketing tactics for

15 Social Media Tips To Bring In More Followers On Holidays
The Holidays Season is ideal for attracting new followers and potential customers to your social media channels. This is the time of the year when companies invest heavily in advertising to boost their online visibility. Unless you have more than enough followers already, you will need to increase the marketing budget as well. Here are a few social media tips that will help you keep a tight grip on your budget and bring in more followers without splurging. Post Early About

5 Liabilities Home Business Insurance Should Protect Against
Many home businesses are dangerously under insured. Business owners assume their existing home insurance is enough to protect their business. In fact, home insurance can leave a home business exposed to a range of liabilities. The owner of a home business looking for coverage might wonder what liabilities need to be covered. You want to be fully insured when working from home, but you do not want to pay for coverage your home policy provides. Read on to learn about the

The Cost Guide To Online Estate Planning Options
Online estate planning makes estate planning easier and more affordable than ever. Online estate planning services offer users a variety of options that cover a range of needs. These options include drafting a will, establishing power of attorney, and writing letters of intent. However, you may have to purchase burial insurance separately. As an individual looking to set up your estate at an affordable price, there are some things you should consider when planning online. Read on to learn about online

How SMEs Have Been Affected By Budget Changes In The UK
The 120+ page 2018 Budget was delivered by Chancellor of the Exchequer, Phillip Hammond, on October 29th. As usual, it has had quite an impact on SMEs and the self-employed. If you consider how many SMEs are in the UK, millions of companies are affected throughout the private sector and UK economy overall. Here, we’ll look at how the recent budget changes have impacted SMEs. Benefits For High-Street Businesses It’s no secret that high-street stores have declined and been suffering significantly

5 Fast Business Loan Considerations For Immediate Funding
Under crucial circumstances, businesses need loans quickly. For instance, if a business is growing faster than they can buy proper equipment, a fast business loan is necessary. Perhaps you looked into grants for small businesses during your startup. Now, fast loans are a more appropriate funding option. As a business owner, it is always a good idea to make yourself familiar with quick business loans. This way, in the event that you need one, you are prepared. To learn what to

5 Best Small Giveaway Items For Trade Show Events
High-impact small giveaway items rule trade shows. As a marketing professional, you are aware of just how powerful small giveaways can be. With this in mind, imagine the effect they have on trade show attendees. Typically, trade shows are open only to related companies and the press. Therefore, all attendees are interested in what each business there offers. This means that every attendee will appreciate giveaways. Furthermore, offering branded small giveaway items heightens the chance of your branding strategy getting noticed

Are Accountants Worth It For Small Business Taxes?
Small business owners have plenty to worry about between sales, employees, vendors and competitors. However, finances are among their top concerns. It can be time consuming to track incoming and outgoing cash flow. Moreover, small business owners need to monitor their profits on a regular basis. With so much time and resources going towards the business and profitability, you can forget about preparing for taxes easily. Around the world, especially in the US and UK, there have been thousands of business

How Philip Nel Helps Hiring Managers Find Top Talent For Job Interviews
Philip Nel is an American scholar and professor of English at Kansas State University. He is widely respected for his in depth analyses of children’s books. So why in the

IBM Business Analytics Gives Small Business Big Competitive Advantage
Small business owners often are not able to benefit from the finance, customer analytics and business management solutions used by large corporations. IBM business analytics is here to change that.

Create Password Policies To Avoid Costly Data Breach Damages
To protect your business, there are several steps you can take in order to secure your data. While you can ask people to create stronger passwords or constantly update software,

6 Social Media Sharing Secrets To Improve Online Reach Easily
Marketing managers wear many different hats in their position. One of these includes being a social media manager. Social media marketing is the newest and most popular marketing tool out

How To Deduct Your Office Lunch On Business Taxes
Paying for meals for the purposes of discussion or entertainment is often a necessity for business owners. These frequent outings can become a very noticeable area of cost for small

Lessons From NFL Futures Betting Can Make Better Managers
With the rise of fantasy football, NFL futures allow you to manage your own player and team predictions. For managers in business, this can be used as an example for

Create Employee Training Plan To Alleviate Onboarding Stress
You own your own small business that staffs employees, so you know that people come and go. You have probably had employees leave and then had to put your own

In Cloud vs On Premise Debate, Business Security Concerns Prevail
As a business professional, you may not be privy to the knowledge an IT professional has about the future of cloud vs on-premise computing. You may want to learn a

Creative Content Marketing Strategies To Improve Engagement Now
A writing web is tool that almost anyone can use. However, if you’re a marketing professional looking for ways to improve your writing so that you can do your job

How To Rebuild Credit Score For Access To Low Interest Rate Loans
You may have done some research on obtaining a loan to find that your credit score is not up to par. This low credit score is putting you at a

Create A Financial Plan That Sets Business Up For Long Term Success
Your small business may not be brand new, and that’s okay. But, it’s better to write a financial plan sooner rather than later. Since you have taken the first step

What Are Facebook Advertising Costs For Small Business?
Many small business owners like yourself pay for advertising on popular social networking sites like Facebook. You may be thinking about taking out an ad yourself and have some questions

The Best Email Marketing Strategies Make Readers Feel Special
Anyone who has an email account probably receives hundreds of marketing emails a day. However you, the marketing professional, may want to look at these email marketing campaigns a little