Category Archives: Marketing

Top Content Marketing Certification Programs To Prove Professional Proficiency

Content marketing is one of the most rapidly growing areas of employment right now. Because of this, many marketing professionals are clamoring to prove their content marketing skills with online business certificate programs. There are many ways to do this, as there are a ton of different content marketing courses and certifications online. But as with any type of professional ... Read More »

5 GDPR And Marketing Guidelines To Comply With Data Protection Regulations

Recent EU legislation is going to have a huge implications for all areas of business operations. The recent General Data Protection Regulation legislation from the European Union was created to replace the 1995 Data Protection Direction to provide consumers with better data protections. It will be especially impactful in regards to operations of business marketing departments. The new GDPR and ... Read More »

5 Expert Tips To Create An Animated Video That Boosts Your Bottom Line

Animated videos have a hundred different potential uses, especially for business owners. Business marketing is one such area of business operations that can be benefited by creating animated videos. But in order to effectively create an animated video for generational marketing purposes, there are certain tricks of the trade that you need to learn. If you are a business owner ... Read More »

Affordable Client Appreciation Gifts To Promote Brand Loyalty Effectively

Finding the right gift is difficult. Finding the right gift for a client is even more challenging. Yet, client appreciation gifts are still one of the best customer retention strategies that marketing professionals can employ to protect brand reputation. They make clients feel appreciated and keep them coming back for more. If you are a marketing professional tasked with buying ... Read More »

Why Brand Differentiation Matters When Marketing Your Business

Some marketing standards are the same no matter how big your business is or what type of business you run. You need to raise brand awareness, build trust, and establish your brand identity. But how you do those things will vary dramatically based on the specifics of your business. It’s important that you think about your goals, your business type, ... Read More »

Internet Reputation Management Best Practices To Boost Online Presence

For modern businesses, internet reputation is everything. Without an established internet reputation, you will struggle to gain customers for your business and get new people inside its doors. Having a bad online reputation for business is even worse. A negative internet reputation can be actively working against your business and could prove to become a detriment to your bottom line. ... Read More »

5 Must Have Social Media Listening Tools For Effective Digital Marketing

Social media marketing is a crucial component to all digital marketing strategies. Using the right social media management tactics will help any business boost revenue. However, many marketing professionals struggle to find the right social media marketing tools to help them get the job done efficiently and effectively. If you are a marketing expert hoping to use social media management ... Read More »

10 Powerful Tactics Your SEO Agency Must Use In 2018

All major search engines including Yahoo, Bing, and Google are flooded with the information regarding search engine optimization (SEO). The blend of information and misinformation has created complication. It is difficult to understand the features, advantages, and disadvantages of SEO. No doubt, the right SEO strategy increases the website ranking, improve its visibility and enhances the profits. In short, marketing ... Read More »

Top Promotional Products To Spread The Word About Your Business

Promotional products help businesses spread the word about their business. Business owners give low-cost branded products away and receive years worth of free word of mouth advertising for their efforts. That is why promo items can have such a high return on investment for businesses. This is especially true for small businesses, in particular. They often need help building brand ... Read More »

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