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Higher education digital marketing strategies have a significant impact on many institutes’ enrollment rates. Colleges and universities employ these strategies to establish a presence on popular platforms. This way, they attract more organic traffic and increase student interest. As a higher education marketing professional, you can leverage digital marketing to attract and engage more potential students. Read on to discover ... Read More »

Product marketing training courses are a great way for marketing professionals to expand their skill sets and improve job performance. There are many professional development activities that help trainees create a business growth strategy and marketing plan that entice consumers. However, choosing the right programs and activities can be difficult because there are so many out there. As a marketing ... Read More »

There are several ways packaging design can increase your product sales. Of course, a good package design complements a product. The design is often the first thing customers see and can make the difference between your products flying off the shelves or sitting on them for months. Package design is a lot more important for some products like food or ... Read More »

For small businesses, affiliate email marketing programs can be a great way to reach a large number of customers without spending a lot of money. Studies have shown that per dollar spent, email marketing campaigns get higher customer conversions than any other form of marketing. Setting up an email marketing program that is effective and automated is therefore the most ... Read More »

There is a myriad of content agencies out there, and they display a landscape just as varied as the brands and clients they represent. From content production to community management teams, various content agencies are employed to handle many aspects of a client’s marketing program. Of course, they must hire website content writers who are skilled in many areas. Plus, ... Read More »

Snapchat has been underrated when it comes to being used for professional purposes, such as generating traffic for a blog. The truth is, this platform can help you promote the blog you’re managing to a massive audience. Snapchat has more than 200 million active users daily and they range between the millennial generation and gen z. If that is the ... Read More »

Co-branded credit cards can be an imperative part of a retailer’s business. They attract customers who otherwise would not be interested in a normal store credit card. Typically, these cards offer discounts, points, rewards, and other perks. The incentives often accrue when using the card at its sponsoring retailer and are too enticing for customers to pass up. Small businesses ... Read More »

Particularly in times of crisis, marketers work diligently to craft the perfect e-newsletter templates. After all, the words you choose are an important component of eblast communication. During a pandemic, you have to be extremely cautious with the messages you convey. For instance, appearing too salesy can give the impression that the company is detached from current events. Certainly, marketing ... Read More »

Is your business struggling in the prevailing tough business environment? The recent past has seen the going get very rough for small businesses. It is predicted to remain so for the near future. In such an environment, small businesses must reevaluate their marketing strategy to compete and survive. If you are a small business owner, which workable marketing tactics can ... Read More »

Marketing materials are used by businesses big and small to reach new audiences. Many of these materials can be easily created at low costs. In addition, they can help increase brand reach, and profits. Moreover, there are these materials can be great local advertising ideas to establish small business recognition. As a marketing professional, you may find employing these materials ... Read More »