Marketing analytics platforms are one of the most important tools for business owners to refine their advertising campaigns in the digital marketplace. Analytics platforms have helped millions of businesses understand their customer base. They allow for businesses to serve their customers better by informing business owners what their customers like best. Here are some of the best approaches for making ... Read More »
SMS marketing refers to the use of text messages to advertise products or services to customers. Out of all the features available on mobile phones, the SMS app is the most used due to its immediate functionality and quick response rate. With its powerful functionality, SMS marketing is becoming an extremely popular digital advertising strategy. It’s a feature that many ... Read More »
A marketing plan questionnaire can be an incredible way to organize and plan marketing campaigns. A questionnaire gathers highly valuable feedback. Plus, following effective marketing survey tactics helps the response rate. This information can improve your brand appeal, finalize strategic marketing decisions and facilitate connections with the target audience. However, you first need to decide who to target with a ... Read More »
As a growing business, the importance of social media platforms as marketing tools cannot be overstated. If you’re wondering does Instagram gain followers, it can be a handy tool to expand your online reach and gain more of an audience. If you are searching for ways to gain followers on your Instagram page, there are several methods that marketers can ... Read More »
The holiday season is a huge business opportunity for both retail e-commerce businesses and brick-and-mortar stores. As per a recent study by eMarketer, retail spending increased by 3.7% to $1.007 trillion during the 2019 holiday season. Moving into this year’s holiday season, considering the current global pandemic situation, customers will avoid brick-and-mortar stores and carry out holiday shopping online. The ... Read More »
There are several social brand management tactics to boost your market awareness. Often, your social media viewers translate to potential customers. Therefore, social channels are among the most influential advertising methods to increase your brand reach. For this reason, these platforms must communicate targeted messages to your followers. In addition, it is essential that your social pages reflect your business ... Read More »
Social media consultants are incredible individuals capable of determining what customers want, where your brand is excelling, and where it may be falling short. However, the world of social media is always changing, and requires brands to be tapped in to those changes. While the parameters needed for successful posts are changing with the trends, it is still possible to ... Read More »
Successful marketing professionals understand the value of innovative loyalty programs. After all, the cost to acquire a new patron is much greater than keeping an existing one. As such, customer retention programs are a priority for thriving marketing departments. These teams are continually thinking about creative ways to appeal to their customer base for more sales. Across multiple industries, there ... Read More »
Marketing chatbots are one of the largest forces directing the future of digital marketing. Computer programs can be used to automate certain simple tasks, such as chatting with users via a conversational interface. As a result, many marketing professionals are free to focus on issues that require more complex thinking. As a marketing professional, you may be overwhelmed by the ... Read More »
The process of promoting a brand can be streamlined by implementing marketing calendar software. Indeed, sensible marketing specialists understand the challenges. First, a strategy and plan must be developed. Then, you have to connect the two and figure out how to reach your target. Finally, you have to monitor all of the pieces through to completion for a successful campaign. ... Read More »
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