There is a myriad of content agencies out there, and they display a landscape just as varied as the brands and clients they represent. From content production to community management teams, various content agencies are employed to handle many aspects of a client’s marketing program. Of course, they must hire website content writers who are skilled in many areas. Plus, today’s top content agencies show many different creative solutions for audience engagement. As a marketing professional, you may be wondering about some of the methods they use to do so. Read on to discover how the best creative content agencies engage audiences.
Personal Audience Connections
Establishing personal connections with both clients and audiences represents one method employed by the best creative content agencies to engage audiences. The public wants someone they can believe in, and that does not mean that person needs to be perfect. Sharing the pain that leads to the innovations being marketed goes a long way in establishing this brand-audience relationship. Promptly answering phone calls and emails displays an additional method of establishing and strengthening this connection. Moreover, engaging audiences and clients in the creation of new solutions via hackathons or contests will increase awareness of your brand. Of course, establishing and maintaining personal connections with both clients and audiences displays one method creative content agencies use to engage audiences.
Creating stellar video content shows a second method used by creative content agencies to engage audiences. Customers are 10 times more likely to engage with a video than with a block of text. Besides boosting brand engagement, video content also optimizes the conversion funnel. Adding videos to website landing pages will earn your brand 80% more conversions, and therefore, more revenue. Consider posting these videos to YouTube in addition to your branded websites to reach even more consumers. Surely, creating and posting video content displays a stellar method used by content agencies to engage audiences.
Social Media Content
Posting branded social media content presents a third method used by creative content agencies to engage audiences. On average, roughly 10% of an agency team puts meaningful effort into social media and community. Therefore, if an agency has 50 employees, roughly 5 of them actively participate in social media endeavors. Roping senior staff into social media posting shows a prudent decision. They are less likely to leave the company, and have more credibility in supplementing the agency’s expertise with their own knowledge. Adding this expertise will go a long way in building a community and increasing engagement. Moreover, social media represents an incredible staging ground for the previously-mentioned hackathons and contests. Indubitably, social media content displays a method used by creative content agencies to engage audiences on a grand scale.
Blogging represents a fourth way the best creative content agencies engage audiences. Writing blogs captures visitors’ attention with relevant information. It will also provide content for fleshing out your brand’s social media presence and SEO efforts. There are many avenues for growing audience engagement levels with blogging. Writing in-depth posts about issues relevant to your audience displays one example. Adding content upgrades such as ebooks and creating a content sharing hub display more examples. Publishing content in a targeted format that your audience will love will go a long way in bringing your brand to the forefront of public opinion. For instance, a publication chronicling surfers’ search for the perfect waves will engage that audience. Certainly, blogging displays an additional way creative content agencies engage audiences.
Implementing case studies and other social data presents a final method used by creative content agencies to engage audiences. Showcasing past successes displays an essential part of closing a deal with a client. Start by featuring clients on your website, and organize them to make it easily digestible. Build out case studies and video testimonials as time goes on and your brand finds more success. Effective case studies should tell the story of your agency’s time with the client and highlight the challenges faced. Additionally, talk about your strategy for addressing the challenges, how your agency provided a solution, and share data points from the results. When creating case studies, you want to include as much data as possible. Definitely, case studies represent a final method used by creative content agencies to engage audiences.
Creative content agencies employ many different tactics to engage audiences. Establishing personal connections with both clients and audiences represents one such tactic that will enable more specific marketing endeavors. Creating video content displays a second tactic that will surely increase audience engagement. Social media posting displays a third tactic that will increase and diversify brand reach. Blogging represents a fourth tactic that will both educate and engage potential audiences. Finally, case studies and testimonials will show potential clients and audience members empirical data on your past successes. When thinking about how creative content agencies engage audiences, consider the points above.