If you run a marketing agency you are used to providing expert SEO services, and advising clients about their website content, on a daily basis. The question is, how much attention are you paying to your own online content? Is it optimized to ensure you give yourself the best chance of maximizing your revenue?
Our aim is to give you three top tips that can help any content marketing provider make the most of their own web presence. It is very important to have a marketing as large part of your overall strategy. Hopefully, they will help you focus on your own online performance, as well as that of your clients.
Provide Examples Of The Benefits Of Well Written Content
You can tell people who visit your site all about how important well written content is, but the best way to get them to engage with this idea is to show them. You should provide examples of how to create effective product descriptions and how to avoid using repetitive content. If you show potential clients what good content looks like, and how you can help, they are more likely to hire you. This, in turn, helps you to increase your revenue.
Use Webinars To Spread The Word
It’s all very well to just tell visitors to your site what you can do for them, but if you hold a webinar you can give them first-hand experience of your expertise. They get to see the people they are dealing with and this helps to develop a level of trust.
If you are going to create a webinar there are a few important points that you need to remember:
- Develop the webinar around the audience so that you know it’s relevant to them.
- Gather questions before the webinar so that you know what answers the audience is seeking.
- Make sure that you choose the right presenter for the webinar. Good content is not going to work if the presenter is lack luster.
You should enable the audience to join the webinar live for group buying opportunities. You also need to provide access to a recording of the webinar, via your website.
Compile Client Questions And Use Them Effectively
It’s a waste of time and resources to constantly answer the same question from clients. It’s also better for the client if they can get the answer without having to contact you. There is a way you can enable them to do this. You need to think about the questions that your clients, and potential clients, ask. Instead of answering them individually all the time, why not create an online resource which enables all users to access the questions, together with your answers.
People are far more likely to engage your services if they can see all of the relevant information they need laid out before them.
All of this advice is useful for any content marketing company. If you are involved in content marketing you need to make sure that your online content works as effectively for you as your clients’ does for them.
Image from http://www.bdeveloper.com/services/content-marketing/