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There are many articles available online that talk about the ever-growing presence of growth hackers in business. However, many of those articles are targeted at the growth hackers themselves, not HR professionals like you, who may need a bit of guidance when it comes to whether or not to employ a growth hacker at your organization. There are many benefits of hiring a growth hacker for a startup, in particular. Find out what these advantages are below.
Grassroots Outreach
Growth hackers utilize a more grassroots outreach technique than traditional marketing professionals. Grassroots marketing has proven to be a highly effective strategy. It is more personal, making consumers much more connected to your business. This can be much more effective than old-fashioned brochure layout ideas. This is certainly a huge advantage for any startup looking to build their customer base.
Creative Marketing Strategies
Growth hacking professionals also make use of more creative marketing tactics than traditional marketing professionals. Growth hacking utilizes coding and other technology-centered strategies. These are strategies that your average marketer does not have the skills to use. That is why you may want to consider adding a growth hacker to the office team, even if you already have a stellar marketing department.
Improved Customer Engagement
Growth hacking experts also stand to improve customer engagement for your startup. Growth hackers utilize data to develop customer engagement strategies that are sure to be effective, similar to NFL futures. That means less time wasted trying out customer engagement tactics that may or may not have a big impact on your statistics. Hiring a growth hacker is one way to improve customer engagement numbers with proven tactics.
Better Branding
Growth hacking strategies will lead to better branding for your startup. These growth hackers make sure to get your startup in front of the right leads that are looking for a product or service just like the one your company offers. This is also something that can be done with traditional marketing experts. However, growth hackers have the added technological know-how to bring that branding across all internet platforms too. If you want to improve business branding across the spectrum of channels, hire a growth hacker.
Accelerated Success
Growth hackers earned their name because they accelerate the growth process for startups. The growth hacking tactics used can help streamline business growth much more effectively than traditional generational marketing strategies. That means your company will reach its business growth objectives much sooner. If your company needs to speed up the growth process to reach their goals sooner, hiring growth hackers may be the best way to do just that.
If you are an HR professional, you are tasked with hiring the best people for your startup. That is why you should consider hiring a growth hacker to supplement your marketing department. Growth hackers bring a ton of benefits to startups to help these burgeoning companies reach their business objectives as quickly as possible. Consider the advantages listed above to help you determine whether or not employing a growth hacker is the best decision for your organization.
Photo from https://www.entrepreneur.com/article/280130
