Professional photography services are in higher demand than ever before. Everyone wants to have the best photos to post to their online social media profiles. However, that does not mean it is easy to get clients for your photography business. The photography field is rife with competition. Many photographers find it hard to stand out amidst all the clamor. For those professional photographers, it may be useful to try out in-person sales tactics. These sales strategies can be a great way to get more business, even if you do not have a sales coach to help you master them. If you are considering trying out in-personal photography sales, use the tips, tricks and best practices detailed below to help improve business performance.
Bring samples of your products to your next in person sales meeting. Shopping online is easy and convenient. But, there is nothing like getting to see and touch a product firsthand. This same thing is true when shopping for portrait products. Once your photography clients get to see the level of detail and quality of your products, they are much more likely to be tempted into making a purchase. It is hard to turn down an 11×13 canvas print or a formal business greetings sample once you see how beautiful it is in person. If you want to improve sales for your photography business, make sure to bring samples of your best products to your next in person sales call. You are sure to be glad you did.
Prepare Them For Pricing
Prepare your in person sales clients for what to expect in regards to pricing prior to the sales meeting. Send clients a product pricing list via email a couple days before you are scheduled to meet. This gives them an idea of what to expect. It also helps you avoid having clients waste your time if your products are out of their budget or your products are not to their liking. Further, doing so may pique client curiosity and make them more willing to buy more of the products you are selling. When you keep clients informed, you are providing the best customer service possible. Obviously, this is sure to help build your photography business success.
Bigger Is Better
When showcasing your photos and products, bigger is always better. Consider showing photo proofs by projecting them on a large wall in your studio or in the clients’ homes. Make the product samples you bring along in the biggest size you offer. When clients see your beautiful, high-quality images in life size, it blows them away. Unlike low-resolution, amateur iPhone photography, professional photographs look even more incredible when blown up. Stirring emotions in your clients with larger than life images will impress them. This will make them much more open to scooping up some of your biggest and best photography products. In the end, that helps your small photography business prosper.
Limit yourself by presenting only the very best images to your clients. This is particularly crucial now, during the age of the customer. Oftentimes, photographers overwhelm potential clients with thousands and thousands of images, thinking more options leads to more sales. Naturally, this has the opposite effect. It can fatigue potential customers before they ever even open your product catalog. When you curate only your best images for your in person sales meeting for photography services, you help show clients why they trusted you to shoot their events and loved ones in the first place. This makes for a much more pleasant experience. That makes it even more likely that they will consider buying photograph prints from your burgeoning photography business.
Keep A Secret
Do not preview any photos at all before your client viewing session. Keep your photographs secret, especially online. Many photographers use sneak peaks of photographs as a marketing tool to drum up sales leads. That is certainly one of the best marketing strategies for photography businesses. However, it can hurt your in person sales session. You want the very first time your clients see their photographs to be with you. That way, you can capture that essence of excitement and awe and turn it into sales for your business. Doing so is one of the best in person sales tips to put into practice right away. Your professional photography business is sure to take off if you do.
There are a ton of photography businesses and online photo printing services competing for a piece of the same market. Obviously, not all professional photographers are going to succeed. Thankfully, you can improve your chances at business success using in person sales strategies to sell photography products. But in order to maximize the efficacy of these in person sales tactics, you have to be doing them right. Follow the in person sales best practices detailed above to start incorporating them into your own photography business model. Once you start using these in person sales secrets, your photography company will drum up the business you need to feel comfortable and stable as a full time photographer.