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There are many times in an entrepreneur’s career where good, old-fashioned poster design skills are going to be necessary. Whether you are making a pitch to potential investors or you want to create display signs for a retail store or an online advertisement, knowing how to design a poster will take you far. This is even true for those that plan to own a pest control company or any other seemingly unrelated business. Unfortunately, making a poster that entices shoppers or investors is not all that simple. This is not a third grade book report project, after all. Find out the most important poster design tips to help you make a poster that drives results in this post.
Identify Your Goal
Before you ever get around to actually making a poster, you need to identify the purpose of your poster first. Identify the goal you have for your end creation. Do you want to entice shoppers to buy a certain product? Or, do you want to promote your brand and generate brand awareness within the market? Depending on your purpose, your poster design will require different types of art, color and typography. That is why this is the first step to creating a poster you can be proud of.
Keep Distance In Mind
Graphic design best practices require you to keep distance in mind when designing a poster. You want to consider the rule of 5’s while creating a poster. Be sure to take notice of what viewers will see with five inches, five feet and fifty feet distance between themselves and your design. This will help you to design a holistic poster that looks good from any angle and any distance.
Brief Is Better
Brevity is important when designing a poster. You want to convey the information you need, of course. But, you certainly do not want to have any more text than absolutely necessary. Make sure to keep your print succinct but informative. This way, you do not ruin your graphic design with clutter. This is a must to create effective, engaging designs when making a poster to pitch your manufacturing business ideas or to promote your latest in-store sale.
Play With Print
Make sure you try out a bunch of different typography options. There are so many great fonts to choose from. You obviously will not have time to try every single font out. But, you should make sure to try out your top fonts within the design. Do not be afraid to mix and match different typography. Carving out time to play with the typography within your poster design will help you to pick the absolute best fonts that serve your purpose as an entrepreneur.
Be Consistent
Keep your design consistent when you are making a poster for business. If you elect to use a number of different fonts and colors, this will be overwhelming for those viewing the poster. It can lead to a messy design that is incredibly displeasing to the eye. Maintain consistency across all of your posters if you plan to use several at a time. If you are just making a single poster design, make sure you keep to a consistent color palette and typography. Otherwise, your poster will look unprofessional and discourage potential clients and customers from frequenting your future business.
If you are an entrepreneur, you may be surprised to hear that knowing how to design a poster is a skill that will serve you incredibly well for many years to come. These poster design tips above are sure to help you learn the basics of graphic design. This way, you can make a poster that entices customers to buy your products or investors to fund your business. Keep these strategies in mind when making a poster for business, and your efforts will definitely be rewarded, with or without the help of a life coach.
Photo from https://bapple.com.au/portfolio/oceanish-poster-design-sydney/
