Small businesses always have a tough time penetrating into the market. They have lesser resources with which they need to build their business. They also have to establish themselves in the minds of their clients. Hence, keeping note of these factors, it becomes absolutely essential that you stay well prepared when you want to launch your business right from the start.
A logo plays the most important role in building your brand in the market. Of course, you should never underestimate the importance of branding. While traditionally people have always relied on graphic designers to help them in their search for the best logo, now there are various alternatives to having your logo designed. Here we analyze the various parameters that you need to keep in mind the moment you start designing a logo for your small business. Read on to find out the different criteria that will help you get the best logo of your choice for your small business.
1. The Cost Of The Logo
Believe it or not, money always matters and it matters more for small businesses due to their paucity of resources. Most people who are good at art think that they can design their own logos on their own. However, this is a serious fallacy as being artistic doesn’t always translate into having successful entrepreneurial skills.
Hence, you eventually need to hire a graphic designer who can do the work properly for you. But they charge a lot and their fees keep rising correspondingly to their experience. On an average, it will cost you $ 4000 to $ 15000 to hire a graphic designer for designing your logo. So it becomes necessary for us to find an alternative that will enable you to have a good business icon that can help it reach great heights.
Considering the above scenario, a logo maker can be really handy when it comes to reducing the cost of your business logo. All you need to do is just visit their website and follow the instructions given in the panel named logo maker and you will get your customized logo presented to you within a short span of time.
The best part of using a logo maker is that many of them are free and the ones which are paid ones also charge a very nominal amount that is a paltry sum when compared to the high costs of hiring an experienced graphic designer. The average cost of using a logo maker to design your logo is $ 24. So you can see that the price reduces substantially when you make use of a logo maker instead of giving it to a graphic designer. Alternatively, you can hire cheap logo design freelancers too.
2. Even Using Only Text Can Help
Most people think that only making use of text won’t work. They overemphasize the need for visual creatives that will seemingly improve their brand outreach. However, contrary to popular perception, even using only text can go a long way in reaching out to potential customers.
It is not for nothing that Microsoft and Facebook have become famous using only text in their logos. Another thing to be kept in mind is that using only text can bring down the cost of designing the logo substantially. This makes them especially suitable for small businesses as they always strive to make the most of their limited repertoire of resources.
3. Utilize Negative Space Effectively
The space that is left empty in between your logo is called negative space. This aspect of making a logo is very much underestimated and needs to be paid attention to. The most prominent brand that makes use of this is the FedEx logo. They are a parcel delivery service company and their brand is best represented by the logo that showcases a fast moving object. This is how they have made themselves popular across a broad spectrum of the market. Even you can effectively make use of negative space that will help you get the kind of logo that you truly desire.
4. Your Logo Must Be Recognized Easily
This is one of the most important characteristics of a good logo. People should think of your company and no other the moment they see your logo. In a way, you need a logo that is the brand ambassador of your company. Hence, you must make sure that it is distinctive and different from any of your competitors.
There are many ways in which you can ensure that your logo is instantly recognized. Make sure that you steer clear of ambiguous logos or those that resemble those of your competitors. This is because having a logo that is similar to your competitors is a serious fallacy that can really result in the loss of your business. So such a situation is at best avoided.
5. Ensure That Your Logo Is Versatile
Versatility is one of the most important factors for any logo. A versatile logo is one that can appear on any surface whether it is a billboard or a business card or even on social media in a digital format. Even the shape and color of your logo should be amenable to appear in any format or shape.This will ensure that it can appear in any form of representation. So the versatility of your logo plays a very important role in deciding how successful your business will be, so you must ensure that you have a logo that meets this key requirement.
6. Create A Winning Combination
Whenever you are designing a logo, always make sure that you don’t design it in isolation. This is because you have to create the perfect combination of a logo and a tagline that will help create the winning combination. While it may take some more time for you to think of such a design, in the end, it will hold you in good stead as people will identify easily with this entourage that will definitely help them find a place in their hearts and minds.
7. The Logo Should Represent Your Brand
This is also one of the most important things about your logo. Your logo should definitely represent the good qualities of your brand. After all, that’s what a good logo is all about, isn’t it? Hence, always keep in mind that your logo is designed with an aim to make your brand more popular and have a good level of appeal among the masses. In a nutshell, a logo is the perfect embodiment of a brand.
8. Make Sure Your Logo Isn’t Offensive
When you design a logo, you need to make sure that your logo isn’t offensive in any way. It should not hurt the cultural or religious sensibilities of any community or group of people. Doing so will seriously hurt your business prospects. You need to prevent from such an eventuality that will bring negative feedback about your company and brand.
9. Let Big Brands Inspire You
You must always draw inspiration from big brands when you start designing your logo. While you must definitely not copy their style, you can definitely make use of the positive aspects of their logos that will give you some insight. Many larger companies invest in brand consulting for their logos. In this way, you can let big brands inspire you to the best levels.
10. Don’t Use Clichés
Clichés are statements and slogans that are overused time and again. Needless to say, they create a sense of déjà vu that doesn’t excite anybody. Hence, the best thing that you should do is to avoid them totally. You could even modify them a little bit so as to give it a whole new meaning. People want innovation and novelty in their lives and using clichés is definitely a big turn off.
Brand building is a difficult task and encompasses overcoming many hurdles and obstacles along the way. So just follow the tips and guidelines mentioned above in order to design the perfect logo for your business!