There are many great ideas to drive weekday restaurant traffic efficiently during slow times. Weekdays in the restaurant business can be drastically different from their fast-paced weekend counterparts. Empty seats are lost money for a restaurant. Getting the out of towner in on business may not be enough to sustain a restaurant without added supports. As a business owner, you need a great way to fill seats and run a restaurant efficiently. Read on for 5 top ideas to drive weekday restaurant traffic efficiently during slow times.
Create A Theme Night
To begin, create a theme night for your restaurant to drive traffic on weekdays. Market more than just your delicious plates on weekdays. Create a theme to entice customers vying for entertainment on a weekday. You can make it simple and atmospheric and focus on a small game night, or you can overhaul your menu one day each week and do a culture focused theme. Try a globally themed weekday complete with decorations, games, and food to combine all aspects of a theme night. Surely, create a theme night to entice your customers to eat out on a weekday during slow times.
Introduce Your Chef
Second, try making your chef publicly available for one night a week to get traffic on slow weekdays. Schedule a meet and greet with the mastermind behind your menu as a great way to engage customers. Your chef should host a brief cooking class for your customers to give them a fully immersive experience. Give your chef the opportunity to be creative and perform for the customers. Hire other kitchen staff for this day to staff the chef’s normal responsibilities and keep your operation running smoothly. Definitely, make your chef available one night a week to entice customers to attend your restaurant during slow times.
Take-out And Delivery
To continue, create a top-notch takeout and delivery option to increase traffic to your restaurant during slow times on weekdays. Design a process for cooking and packing your often served in-house dishes to go. Be the best at translating your in-house experience to those on the go. Weekdays are busy for a lot of working people, give the opportunity to dine from your establishment to people who only have a few minutes to stop by. Add logos to your delivery and take-out bags and keep the packaging clean. Customers love to feel like their food is professionally cooked and prepared. Of course, create a great take-out operation at your restaurant to increase weekday traffic during slow times.
Create A Beautiful Interior Atmosphere
Further, create an interior atmosphere that provides your clients with a comfortable and memorable experience to drive weekday restaurant traffic during slow times. You can use restaurant technology trends to easily achieve this. Over 90% of consumers trust their friends and family over paid advertisements. Create a stunning interior for your restaurant to get customers talking. Make your customer associate your brand with high ceilings or clean marble. Keep your space well lit with natural light to make it feel open and give your customers some sunshine. Tailor fit your interior design based on your average customer and make them want to share the experience with their friends on a weekday. In short, provide your clients with a comfortable memorable experience with great interior design to drive weekday traffic during slow hours.
Then, keep your customers thinking about your restaurant by getting to know them well to drive weekday traffic during slow times. Talk directly to your customers often. Regulars and one-time visitors both have great feedback to offer. Ask them about their experience and why they are at your restaurant, and also why they’re not there more often. Take their feedback seriously and adjusting your strategy based on what you hear. Encourage them to come back by showing you care and are present. Depending on your location, benefit from walking outside and inviting new clients in! Customers trust real people. This is one of the generational marketing tips to improve your business. Make yourself and your brand tangible by speaking with your current and potential clients. In conclusion, get to know your customers well to drive weekday traffic during slow times.
There are several ways to drive weekday restaurant traffic during slow times. First, create a theme night to give your clients something to look forward to on weekdays to bring them in. Continuing, schedule a meet and greet with your chef to encourage customers to feel engaged with your restaurant. Third, establish a great delivery and take out option to keep customers hooked on your incredibly consistent dishes. Next, create an interior atmosphere that sticks in the minds of visitors enough that they strive to share the experience with family and friends. Then, keep your customers thinking about your restaurant by talking to them and developing a personal relationship. The above top ideas drive weekday restaurant traffic efficiently during slow times.