
6 Ways To Use Your LinkedIn Profile For Better B2B Marketing
As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for B2B companies as it is for their B2C peers. However, by joining a dedicated business-oriented social networking site, like LinkedIn, you

What Is An ACH Payment? And How Does Your Business Use Them
Most likely, you are already using ACH payment, but don’t know it yet. Known as Automated Clearing House payments, ACH payments are transfers done over a network. The transfers are collected by financial services providers and sent to clearing houses. Then, the houses sort and complete the transaction to the receiving bank or institution. The entire process can take anywhere from same day to 1-2 days for clearance. For every business owner, it is essential to accept ACH payments from customers,

How Hiring Brand Strategist Benefits Business Marketing Outcomes
Hiring a brand strategist could be the wisest business decision an entrepreneur ever makes. Planning a brand strategy is not something that all are capable of. To be done properly, it requires an expert. If you hire a brand strategist, you are setting your business up for years of success to come. Find out why you should hire a brand strategist for your small business below. Marketing Mavens Brand strategists are marketing mavens. They have the expertise it requires to identify

How To Lower Car Insurance Rates To Rededicate Capital For Growth
There are many ways to save money to put back into your business. In fact, you do not even have to cut back in your business budget at all. You can instead save money by lowering your car insurance rates in your personal life. This is a great way to fund startup operations in particular. If you want to find out how to lower car insurance rates to save yourself money to dedicate to growing your business, keep reading below. Request

Find Pre Approval Credit Cards To Maintain Business Financial Health
Pre-approval credit cards offer an enticing way to finance your business during tough times. Still, there are many business owners that worry about the validity and financial safety of these credit solutions. This is a good thing of course. If you worry about your business finances, you are going to be much more likely to own a financially sustainable business for years to come. That makes it much less likely that you will ever have to worry about what bankruptcy does

Hire Corporate Caterers That Wow Event Attendees To Uphold Brand Image
The corporate caterer you select for your marketing event is incredibly important. If the food is bad, people will never forget your event, and not for the right reasons. If the food is great, people will remember your event forever for all the right reasons. If you do not know how to find the best corporate caterer for your event, keep reading below. Hosting a smash event will do much more for your marketing goals than medical SEO ever could. Learn

Conduct NPS Survey To Gain Business Insight Into Customer Loyalty
Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is and how it can improve business marketing strategies below. What Is An NPS Survey? NPS survey stands for a Net Promoter

5 Tips To Design Tradeshow Displays That Wow Event Attendees
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. First impressions are everything in business marketing. Find out how to create a tradeshow display that wows passers-by below. Use Graphics

How To Pay Off Your Credit Card Balance To Improve Financial Strength
Your credit card balance has a huge impact on your credit score. If you keep a high balance on your credit card, your credit utilization rating goes down. As a business owner, your credit score is one of the most important factors for your financial stability. Paying off your credit card balance is the first step you should take to repair your credit rating. Stop charging every office lunch you cannot afford but order anyway. Instead, find out how to best

How Video Email Software Takes Marketing Campaigns To The Next Level
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. Better Reader Engagement Marketing emails with video get much more engagement than traditional email marketing campaigns. Video email marketing increases click

Find Fiscal Sponsorship To Protect Business Assets While Giving Back
When tragedy strikes, business owners are the first people to step up and offer help. This can be detrimental to business profit margins over time. Finding fiscal sponsorship is one way to experience the tax benefits of 501(c)3 status without having to form a non-profit organization on your own. If you are a business owner who wants to give back to the community, learn how to find a fiscal sponsor in a way that benefits your business’s bottom line below. Do

How To Conduct Online Focus Groups That Work For Market Research
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the same insights. Naturally, online focus groups are cheaper and more efficient. In this post, we’ll show you how focus groups work

Personal Finances: How To Manage Debt With Better Control
Money is a means to an end. It facilitates the purchase of assets, and it is one of the most useful tools for providing for our family’s needs and wants. However, the pendulum also swings the other way. Rampant spending leads to excessive debt, and that is particularly hard on families. Money is not the source of all things good or bad – it is simply a medium of exchange that needs to be carefully managed to allow us to do

Best Small Business Opportunities To Put Entrepreneurial Skills To Use
Identifying lucrative business opportunities is half the battle in the life of an entrepreneur. If it were easy, everyone would do it. That is why finding the best small business

5 Vital Employee Monitoring Best Practices To Ethically Track Productivity
Employee monitoring is one of the most crucial aspects of managing employees. All managers know this. However, it can sometimes feel invasive and inappropriate to monitor employee behavior and workflows.

5 Top Business Travel Locations That Offer B2B Profitability
Just as with vacation destinations, some business travel locations are more popular than others. This could be useful information for a number of different audiences. It could prove most useful

5 Tips To Create Employee Schedule That Promotes Work Life Balance
Creating an employee schedule is complicated. It requires a bit of juggling. That is why so many managers have trouble creating employee schedules once they hire an employee. It can

5 Small Business For Sale Tips To Entice Prospective Buyers Quickly
Selling a small business can be an exciting time. Or, it can be a devastatingly worrisome time. The experience of selling a small business varies from owner to owner. But,

4 Sources Of Stress For Small Business Owners To Manage Effectively
Being a small business owner can be both rewarding and extremely stressful. When it comes to running a business, some stressors can be more damaging than others, and when it

How A Hospitality Consultant Role Streamlines Your Business
No business owner can be an expert in everything. And most small business owners do not have the budget to hire full time employees to fulfill all areas of operations

5 Ways Portfolio Lender Banks Help Finance Growing Investing Power
Investing requires investors to feel comfortable taking on risk. If you do not not take on risk, you will not be able to benefit from any of the rewards of

3 Reasons To Have Your Contract Reviewed By an Attorney
Many people think that business contracts, especially equipment purchase contracts, are just forms and that they are all the same. Moreover, most people think that they have little or no

5 Reasons Executive Office Chairs Are A Worthwhile Business Investment
Executive office chairs are considered a gratuitous luxury by many business owners. This is particularly true for small business owners, who try to penny pinch wherever possible to make the

5 Tips To Find Warehouse Space To Rent That Boosts Business Potential
Small businesses do not have the luxury of having a whole warehouse to dedicate to storing inventory and conducting operations. That requires small business owners to find warehouse space rentals

How To Choose A Software Outsourcing Company
Outsourcing plays an important role in the modern world of IT development. Each software development company outsources some of its projects. This allows to significantly optimize work resources and, most

Top Content Marketing Certification Programs To Prove Professional Proficiency
Content marketing is one of the most rapidly growing areas of employment right now. Because of this, many marketing professionals are clamoring to prove their content marketing skills with online