A marketer’s worst nightmare is that their target audience deletes their newsletters without even reading them. Unfortunately, this is a common occurrence, especially for marketing professionals who do not know how to properly design a newsletter email. Marketing professionals like yourself need to implement the best design tactics in order to retain subscribers and achieve campaign goals. After all, consumers do not want to read just another spam email. In this post, you will learn how to design a newsletter email

No digital marketing plan is complete without an email marketing component. Email marketing is a fundamental part of building an online audience for any business. As a business owner, you probably recognize the importance of having a strong email marketing strategy. But, you may not know how to create marketing emails for small business on your own if you never pursued any online marketing certifications. Find out the characteristics shared by all the best marketing emails below. Then, incorporate these marketing

Marketing professionals use digital marketing key performance indicators (KPIs) to determine how well their tactics are performing. As a marketing professional, you understand how difficult it can be to measure success rates without KPIs. Unfortunately, many marketers continue to obtain incomplete data even with KPIs because they fail to measure the right ones. When marketing teams focus on less relevant KPIs, they do not find out how well their campaigns are truly doing. Continue reading to discover the key digital marketing

Designing business advertisements is an important factor of marketing a company. As a business owner, it is important to focus on a specific goal for advertisements. If your audience has a clear understanding of your ad, they are more likely to give you their business. Here are six advertising brochure techniques to effectively market your business. Create A Clear Purpose The first thing to keep in mind when creating an effective advertising brochure is to decide on what you want to

Popular brands use the best retail content marketing ideas to increase their customer bases. They establish strategies based on what their customers want and how they want to find it. As a marketing professional working for a retail company, you need to implement these ideas in order to out-do your competitors. After all, consumers today rely on the internet to do most of their retail shopping. While upgrading retail space design could boost company sales, the results do not compare to

Take a long look at your company’s LinkedIn page. Is it everything you know it can be? Or does it leave something to be desired? If your answer is the latter, don’t fret. You’re not alone. Plenty of corporate LinkedIn pages are mediocre or worse. Such profiles do not succeed in improving company branding. They fail to give businesses the reputation boosts they need. As a result, job-seekers avoid applying for open positions. These companies struggle to grow in the highly