Author Archives: Business First Family

Optimize Facebook Analytics To Increase Customer Engagement Now

Facebook analytics help marketers determine how well their Facebook business page is doing. Unlike hobby pages or entertainment pages, Facebook business pages strategically engage target audiences on a deeper level, helping lower Facebook ad costs and increase customer engagement. Facebook is one of the most powerful social media platforms that modern marketers can optimize to reach their target audiences. However, ... Read More »

Establish A Good Credit Score To Get Funds For Business Expansion

A well built business credit score is a valuable asset for assessing the financial health of a company or obtaining business loans or other funding options. Often times, small business owners rely on their personal credit scores for funding their business. Although this practice is common, your personal credit score shows mortgages you are paying, credit cards you use and ... Read More »

How Address Verification System Protect Merchants From Fraud

As you many already know, credit card frauds are on the rise. In a world where sellers send products to the doorsteps of the customers without seeing their faces, AVS credit card processing is essential to prevent frauds. To achieve this, merchants are looking for better methods to verify and authenticate their customers. Address Verification System or AVS is a ... Read More »

New AI Lead Generation Tools Use Real Time Prospecting Data To Improve Conversion Rates

Marketing is more challenging than ever with growing competition, innovative strategies and increasing costs. How is a savvy marketer supposed to stay head? Businesses looking to attract consumers while fighting to gain a marketing edge require new and improved lead generation tools. Marketing managers and professionals are constantly looking for faster and smarter ways to gain brand recognition. With online ... Read More »

Tips To Set Benchmark Hospitality Metrics For Better Customer Service

The hospitality industry is showing promises of health growth in 2015. Recent insights from sources such as Ernst & Young (EY), Deloitte, and PR Newswire bear testimony to this industry trend. EY points out that the positive investment climate and growing confidence in the industry are spurring this growth. Deloitte identifies strong demand, international growth prospects, and positive economic outlook ... Read More »

15 Leadership Characteristics To Guide Teams Through Tough Times

The key to starting and expanding a business is good leadership. Acquiring leadership skills, and recognizing leadership capabilities is a prerequisite in business. An entrepreneur is essentially a person who can put together a team and the resources to execute a plan. He or she becomes a leader while directing the team through some of the most common business challenges ... Read More »

How Merchant Cash Advances Benefit Small Business Owners

Merchant cash advances are a good alternative to traditional business funding methods. For small business owners who have an immediate need for cash, merchant cash advances allow them to secure capital against the receivables of their business. More simply, the merchant cash loan is provided on the basis of future credit card sales. To get approved, lenders may inspect the ... Read More »

Hire A Supply Chain Professional To Streamline Inventory Operations

A supply chain consultant assists you in effectively managing the end to end movement of goods, starting from procuring raw materials to the finished product. Inventories protect supply. If your inventory and vendor management is becoming a hassle, is becoming more cumbersome than you had imagined or you are simply on the lookout to make the process leaner and more ... Read More »

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