Author Archives: Business First Family

5 Most Common Pre-Employment Tests To Administer

Common pre-employment tests are administered by many businesses as part of their ongoing hiring processes. They are used to ensure that applicants are held to a higher standard than the average candidate. However, there are many types of pre-employment tests available to employers. Each test highlights a different aspect of a candidate’s abilities. As an HR professional, you should understand ... Read More »

5 Marketing Chatbots Strategies That Will Drive Sales

Marketing chatbots are one of the largest forces directing the future of digital marketing. Computer programs can be used to automate certain simple tasks, such as chatting with users via a conversational interface. As a result, many marketing professionals are free to focus on issues that require more complex thinking. As a marketing professional, you may be overwhelmed by the ... Read More »

5 Top Niche Recruiting Strategies That Work For Savvy Companies

There are many top niche recruiting strategies that work for savvy companies. By narrowing your industry scope, you can specialize the types of clients you accept. Simultaneously, you also reduce your resume pool. Of course, this is because you now only focus on qualified candidates passionate about your chosen industry. As a recruitment professional, you need to know the most ... Read More »

5 Challenges That Marketing Calendar Software Addresses

The process of promoting a brand can be streamlined by implementing marketing calendar software. Indeed, sensible marketing specialists understand the challenges. First, a strategy and plan must be developed. Then, you have to connect the two and figure out how to reach your target. Finally, you have to monitor all of the pieces through to completion for a successful campaign. ... Read More »

5 Warning Signs A Credit Sweep Is Not Legal

Credit sweeps are an aggressive and rapid option to fix poor credit. In fact, there are many scams that sell a “quick fix” for your credit. This leads to a lot of confusion about the legality of performing credit sweeps yourself or though a third party. As a professional trying to improve your credit, you should be very careful with ... Read More »

What Is White-Hat SEO?

Ranking high on major search engines like Google is incredibly important for website creators and owners. Producing quality, engaging content that your audience will read is essential. It is equally important that you make the content highly visible on the Internet. Owning a business in the current industrial environment makes an online presence crucial. This is why it’s already a ... Read More »

5 Types Of Financial Factoring To Maintain Steady Cash Flow

There are many different types of financial factoring to maintain steady cash flow. A factor acts as an intermediary agent to provide cash or financing to companies by purchasing their accounts receivables. Typically, the factor is more concerned with the business credit ratings  of the invoiced party than the company it purchases the account receivables. For this reason, factoring can ... Read More »

How A Social Media Listening Tool Tracks Brand Mentions

The usage of a social media listening tool has exploded in popularity in the age of the internet. Many of today’s marketing professionals use these tools to monitor various social media platforms for conversations and mentions related to their brand. As a result, they can fine-tune how their brand listens and engages with the target market. As a marketing professional, ... Read More »

Alternative Credit Options To Consider For Holiday Shopping

Even when the year feels like it’s been going very slowly, the holidays still seem to come around suddenly. As you prepare for holiday gift season, you may need to consider financing to help you easily shop. Before you know it, it’s time to start shopping for gifts, but your bank account may not be ready for you to start. ... Read More »

5 Ways Best Social Media Influencer Platforms Amplify Your Ad Campaign

There are several ways the best social media influencer platforms amplify your ad campaign. This technology service connects brands with content creators. By matching authority figures and brands, these marketing platforms provide quick seamless solutions to grow your audience. As a marketing professional, you understand the importance of success projections when investing in an advertising strategy. Indeed, this is just ... Read More »

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