Author Archives: Business First Family

Why Hiring A Small Business Attorney Supports Growth

Small business attorneys have a huge impact on the overall success of an organization. They help business owners make the absolute best business decisions possible for their company. However, many small business owners do not feel that hiring a small business attorney is necessary to run a successful operation. They are wrong. There are a number of ways that hiring ... Read More »

How To Buy Silver To Protect Your Portfolio From Currency Depreciation

Investors are always looking for the best ways to diversify their portfolio. At least, the good investors are. One way to diversify your holdings is to invest in silver. Investing in gold and silver can be a great way to differentiate your portfolio and insulate your personal finances from potential market downturns and currency depreciation. Unfortunately, very few investors know ... Read More »

5 Marketing Mix Modeling Best Practices For Accurate Data Analysis

Marketing mix modeling is used to determine the direct impact of particular marketing campaigns and strategies on a business’s sales. This data is useful. It allows business owners to more accurately predict how much should be spent on future marketing materials. Further, it also provides business owners with a more accurate representation of their ROI from marketing expenditures. If you ... Read More »

5 Mission Critical Marketing Performance Metrics To Measure

Marketing performance measures are necessary for all businesses, no matter their size or area of operations. The purpose of marketing is to spread the word about your business and its products. But in order to create successful marketing strategies that actually generate a buzz about your business, you need to be able to tell how existing marketing campaigns are performing. ... Read More »

How To Find High Risk Insurance Policies To Protect Trucking Business

High risk auto insurance is not typically something a trucking businesses owner should want to be concerned about. Of course, you want to employ the absolute best truck drivers at your business. But unfortunately in the trucking industry, even the best truckers have some sort of driving record. It is inevitable when you accumulate hundreds of thousands of driving miles. ... Read More »

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