There are several steps to using an automated LinkedIn lead generation tool. Of course, many businesses are shifting their marketing budgets to digital channels such as social media due to the COVID-19 pandemic. Several of these businesses maximize digital marketing ROI using LinkedIn to generate quality leads. In fact, studies conclude LinkedIn provides up to three times as many leads as its closest social media competitors. As a salesperson, you should enhance the number and quality of generated leads using automated LinkedIn lead generation tools. In this post, we’ll discuss how to use an automated LinkedIn lead generation tool.
Determine Lead Generation Needs
Determining your lead generation needs is the first step in using automated LinkedIn tools. Start by asking yourself about your sales goals, communication tone, and whether your building strategies and processes can be automated. Then, evaluate the rest of your sales team to determine their needs. For example, they may need more leads to work with or have difficulty connecting with applicable consumers. Understanding the issues you are fixing with lead generation allows you to plan approaches specific to your needs. Surely, determine your lead generation priorities by evaluating what you need out of the process.
Optimize LinkedIn Profile
The second step in using an automated LinkedIn lead generation tool is optimizing your profiles for marketing. First impressions are crucial, and your profile picture is what most people see first. Make sure to have one that’s professional, high-quality, and well-lit. Next, look at your background image. Think about your business’s logo, mission, or values and determine how to insert them into a banner. Then, accurately represent your products/services by explaining their results in the tagline section. Absolutely, build credibility and trust by fully optimizing your LinkedIn profiles.
Decide Which Processes To Automate
Third, decide which lead generation processes to automate. Automating every process often leads to generic outreach and your missing of valuable leads. Automated profile visits and initial messages or online newsletters are great examples of processes to automate. Avoid automating relationship building processes once a connection is established. This way, you strengthen the connection formed. These stronger connections significantly improve lead conversion chances. Certainly, properly streamline lead generation processes using your judgment to decide which functions to automate.
Personalize Connection Requests
Next, personalize your automated LinkedIn connection requests. While these requests require personalization to their recipients, automating them saves significant amounts of time. Several LinkedIn tools let you tag profiles for message personalization. From there, fine-tune your connection requests to groups segmented within these tags. This way, you generate more leads and expand your professional network. These network expansions enable your content to reach further audiences. Definitely, maximize lead generation, network expansion, and content reach by personalizing your connection requests.
Maintain Prospect Contact
The final step in using an automated LinkedIn lead generation tool is to maintain contact with your prospects. Use one-on-one messaging to stay in touch with prospects whenever you see fit. Next, share insightful status updates to maintain a presence in their newsfeeds by using a newsletter program. This way, you build credibility while remaining in prospect’s thoughts. Harness LinkedIn’s algorithm by stimulating engagement on your posts, as well. This way, LinkedIn becomes more likely to show your networks more of your posts. Of course, maintaining prospect contact is crucial to starting customer relationships and generating leads.
There is a myriad of ways to learn how to use an automated LinkedIn lead generation tool. For example, start by determining your lead generation priorities via evaluations of what you need from the process. Second, , build credibility and trust by fully optimizing your LinkedIn profiles. Third, properly streamline lead generation processes using your judgment to decide which functions to automate. Next, maximize lead generation, network expansion, and content reach by personalizing your connection requests. Finally, maintain prospect contact to strengthen customer relationships and generate leads. When wondering how to use an automated LinkedIn lead generation tool, consider the steps described above.