Marketing teams thrive to create online flyer marketing campaigns that boost their ROI. Unfortunately, accomplishing this goal is not an easy feat. Consumers only pause their web browsing to read flyers that really speak to them. Therefore, marketing professionals need to make top-of-the-line flyers in order to get their brands noticed on the worldwide web. If you want to reach your target audience effectively, read this post and learn how to create online flyer marketing campaigns that sell.
Use Bold Fonts
Firstly, use bold fonts when creating online flyers for your campaigns. Consumers read flyers for the information that they provide, but they notice flyers because of their bold fonts. You need to choose fonts that put a personality to your brand. Companies looking to show their professionalism for a trade show event should use sophisticated fonts like Times New Roman. In contrast, the best fonts to use when targeting children include fun ones like Comic Sans. Use bold fonts that show your target audience that they can connect with your brand. Then, you will create online flyer marketing campaigns that sell.
Emphasize Key Words
Another strategy that successful marketing professionals use when developing digital flyers is putting emphasis on key words. These words typically include time, date and place. However, persuasive flyers also highlight words like new, free and easy. After all, consumers are always looking for new, free products and services that make their lives easier. For instance, professionals trying to improve their hospitality marketing strategies can use a headline like “new hotel room updates” and emphasize the word “new”. Make these words bigger, bolder and/or brighter than the other words on your flyer to draw attention to them. In doing so, you will convince consumers to read your online flyers and purchase your products or services.
Keep Text To A Minimum
Moreover, keep text to a minimum when you create online flyer marketing campaigns. Marketing professionals often assume that consumers want as much information as possible. They think that by adding a ton of details for events, products or services, they will convince more consumers to make purchases. Unfortunately, this is not the case. Instead of overwhelming your readers, only include the key details. If you want to create online flyer campaigns for an upcoming company event, only include the name of the event, the time, the date and the location of the event. Use links to direct potential attendees to pages with more information regarding the event. You can ask users to register for events on your flyer and include appropriate links there as well. Then, you will improve your event management too. Regardless, when marketers keep their flyer text to a minimum, they convince consumers to click on their embedded links to learn more. In turn, they boost their flyer marketing campaign sales.
Use Original Images
Make your online flyers your own by using original images. Consumers can notice a stock image when they see one. While they are typically eye-catching, consumers will not be convinced of the quality of your new product if you cannot even provide them with a real photograph of it. The same goes for services. Consumers do not want to see someone else providing services similar to the ones you offer. They want to see your company in action so that they know what to expect. With this being said, use original images when you create online flyer campaigns.
Post Flyers On Social Media
Finally, post your digital flyers on your business social media pages. While many marketing professionals succeed in growing their audience by posting flyers on their websites, social media platforms offer tons of opportunities. You can use site optimization tips to improve your results on your website and drive traffic through social media at the same time. Post your flyers on your Instagram stories with a “swipe up” option that takes users to the corresponding page on your website. Post the flyer and link on Facebook so that customers can share it with their friends and families. If they do, you will boost your sales significantly.
If you want to persuade consumers online to stop and read your digital flyers, you need to learn how to properly create them. Begin by selecting bold fonts that effectively portray the personality of your brand and your audience alike. Emphasize keywords by bolding them, making them bigger or brightening them up. Keep the amount of text to a minimum to avoid overwhelming potential customers. Include original images to give consumers an idea of what your products and services truly entail. Lastly, post your flyers on social media channels to increase your reach. Use these tactics to create online flyer marketing campaigns that sell.