Business First Family Business, Accounting, Finance, Investing, Marketing And Management
Shopify is one of the most powerful eCommerce platforms as what is stated on the eCommerce news and on the internet. You can build your online store, customize it, and then take advantage of essential marketing techniques like running a blog. On top of this, Shopify also offers payment processing to low-risk and high-risk merchants via a third-party processor. This article will highlight the best Shopify tips for growing your business in 2023. Whether you’re a startup or a store that’s been around for years, you can use these tips to find instant gains in traffic and sales.
Key Takeaways
- Make SEO a priority
- Learn how to use Google Ads (PPC)
- Optimize page speed to the max
- Capture emails at checkout
- Find a reliable payment processor if you’re a high-risk merchant
- Build out your blog
- Grow Instagram with reels
SEO
SEO is the essential thing a Shopify store can double down in. Organic SEO will allow you to slowly take over the search engines, with your Shopify store showing up for all of your targeted keywords. While this is time-consuming and can take over a year to start to really pay off, it is absolutely a necessity.
To grow your SEO, you should watch Youtube videos or hire an agency to help you get going. Several credible SEO agencies can help you achieve the rankings you want for your keywords. Be sure to focus on the products you sell and your SEO efforts.
Companies that are worth noting are below:
- Stanventures
- Leadspring
- Authoritybuilders
- Nichepursuits
Google Ads
Google pay-per-click ads are huge for new Shopify stores. If you have a budget, I recommend investing here and taking advantage of an email list from any customers you bring in. Online PPC advertising offers many similar advantages to impactful direct mail marketing services. While you are paying for customers to check your store out, you are able to instantly advertise to potential buyers and start to grow your brand. When doing PPC, ensure you are A and B testing everything you are doing. Try to look at which keywords convert the best and then double down until you see daily sales.
Optimize Page Speed To The Max
Page speed can not only hurt SEO rankings, but it can also leave a horrible customer experience as well. There’s nothing like being ready to buy a product but having a terrible checkout experience. Page speed heavily affects conversion rates, and you could be leaving up to 20% of your sales by having a slow website. Be sure to use tools such as google page speed to ensure you have adequate speed. Overall, a fast experience for a customer is likely to bring them back as a returning customer, which is the ultimate key to stability and growth.
Capture Emails At Checkout
Shopify has numerous email list building plug-ins, such as Mailchimp. Building an email list is essential when retargeting previous buyers, especially around the holidays.
Find A Reliable Payment Processor If You’re A High-Risk Merchant
Payment processing is something many business owners think of once they find themselves with a frozen merchant account. With Shopify, some merchants can use built-in processing; however, this doesn’t exist for high-risk merchants. Therefore, you will need a high-risk Shopify payment processing partner in a high-risk industry.
Build Out Your Blog
Building a blog is the most overlooked thing when starting a Shopify business. Building out a business blog does more than bring in traffic. It also helps you become an authority as you rank for more keywords. To grow your blog, you must look into backlinks to gain authority in the SERPs. To grow your blog, you want to create as much content as possible about your main keywords and anything that will bring traffic to your Shopify store. For example, if you run a fishing website, you will want to rank for keywords such as “best fishing rods for trout.”
Grow Instagram With Reels
Growing your brand using Instagram is one of the easiest and quickest ways to expand your audience. Within minutes, a reel has the power to gain you thousands of followers. You can then use your Instagram account to funnel your audience to your Shopify store. Not only will you see more sales, but you’ll also be growing your brand and becoming more reputable.
Growing an Instagram account is generally inexpensive as well. However, all Shopify merchants need to take advantage of Instagram and other social media platforms such as Tik Tok or Facebook. If you can focus on these seven tips for your Shopify store, you will grow your business in no time.
