The travel industry is one of the most competitive businesses out there today. Gone are the days of luxury airline travel; instead, travelers today, even business travellers, are left with the faint feeling of nostalgia about a time where complementary booze and free baggage were standard with every issue of a plane ticket. In an industry as cutthroat as this, remaining affordable, competitive, all the while keeping in good standings with customers is a constant juggling act. FlightHub is aware of all this, but despite this business climate, the company remains ahead. As a leader in Airline Travel, FlightHub Review has a few reasons why. Certainly, business can learn from their pillars of success
Compete On Pricing In Competitive Markets
It’s no secret that the airline and travel industry has suffered extreme cutbacks and restructuring over the last few decades. Between an increases in fuel prices, overworked staff, and new budget airlines emerging, a new kind of industry has emerged – on that is price sensitive. Fostering good relationships between airlines and suppliers, FlightHub to gets the best prices possible for customers by passing on the savings to them using the hubspot pricing calculator. These relationships are key in maintaining competitive in the travel industry, which means they work even harder to deliver great pricing. Of course, your business can implement this strategy by building relationships and passing on savings too.
Customer Focused In Company Operations
FlightHub’s rise to the top of the travel game is best understood by looking directly at the source of their success: the customer. As adventure travel and wanderlust fuel a new breed of travelers, the company’s focus has always been to maintain a healthy—and diverse—array of Canadian customers. As the second-largest online travel agency in Canada, they garnered a following of over 1 million Canadian customers last year alone. FlightHub’s unique understanding in what makes Canadians—a country where more than 50% of the population hold passports—want to travel is what has allowed the company to succeed. The company understands that the customers are increasingly informed. They’re looking up competitor prices, utilizing frequent flyer points and staying vigilant on price trends. They are not the type of consumers to fall for fake Adidas or any other scam. Keeping the customer in mind, FlightHub has secured its place in the market by catering to these types of shoppers. Like them, you can build a trusted and reputable brand by putting your customers first.
Invest In Technology Information Innovations
In addition to understanding their customer, FlightHub knows a thing or two about how to utilize our technological strengths. Their focus on the tools that make an online travel agency thrive; whether they are creating sophisticated fare alerts to tell customers when prices drop via Facebook business manager, or creating dynamic email marketing campaigns designed to stay ahead of the fierce competition. As any competitive industry, the right tools and technology will help drive innovation to deliver faster, better and cheaper than ever before.
Responding To Complaints
No company is perfect, especially not one that experiences such large growth so rapidly. FlightHub is no exception. However, this company makes sure to respond to all complaints or inquiries to ensure customer satisfaction every time, no matter how insignificant the complaint. For example, when receiving complaints about customer service wait times, the company was quick to respond by hiring additional sales and services agents to improve upon this area. If you can learn one thing from FlightHub it is this, never forget the importance of great customer service as one of the most effective customer retention strategies.
Never Too Late
It is never too late to make improvements. This is a lesson that every business owner should learn from Flighthub. It can take a while to make changes to large organizations, like Flighthub, even with predictive analytics. But, once they started hearing of the customers’ displeasure, they started to work to fix things. They recognized that this process is a lengthy one, and continued to make improvements to business every single day. That is what every business should do. Always look for areas in need of improvement. Then, make sure to make improvements consistently every single day your doors are open. It is never too late to turn things around.
The company’s success is no secret. In fact, it is a recipe that small business owners can use to grow their own company. Once you are competing in a market, use price to your advantage if possible. Be sure to keep the customers in mind and use retargeting tactics. Then, innovate with all the tools and resources you have to out-do the competition. If you can deliver on price, demand and quality, you’ll be on your way to growing a business how FlightHub managed to do.
Image from http://www.dailyfinance.com/2013/06/20/gao-american-us-airways-merger-reduce-competition/