Small businesses boast better customer service and fairer pricing than their larger competitors. However, they often lag behind big corporations in terms of name recognition. These businesses lack the resources necessary to run big marketing campaigns. In situations like this, small businesses can turn to the internet for assistance. Online marketing tools are cost-effective and easy to use. If you ... Read More »
Starbucks is one of the most recognizable brands in the world, with thousands of locations in the United States, Africa, Europe and Asia. This makes them an ideal choice for franchising. Unfortunately, Starbucks stopped franchising in 2011. They do however, offer franchising opportunities for business owners looking to open a Starbucks in their already established storefront. This is a very ... Read More »
Entrepreneurs interested in owning a food business should consider buying a franchise. Franchises have established brands, which eliminates the need for marketing. It also reduces the risk of failure. Outback Steakhouse is an easily recognizable brand with locations all over the world. These franchises are supported by teams of marketing specialists and food experts, which is an excellent advantage. If ... Read More »
Managers need to command a level of respect in order to be effective leaders. Businesses cannot thrive without good leaders. Often when staff are subject to a timid manager, productively is negatively impacted. If this is the case with your employees, you may benefit from learning assertiveness techniques. These techniques will allow you to gain control over your office and ... Read More »
If you feel like your business expenses are becoming a financial burden, you might want to look into acquiring a business credit card. Business credit cards are great because they offer big rewards for business-related purchases, such as office supplies and internet service. By choosing low interest credit cards or high rewards cards for your business, you can offset some ... Read More »
Conducting market research is the first step towards successful marketing, whether you plan to use generational marketing strategies or guerilla marketing practices. Through techniques like surveying, you can obtain information about your customers’ needs. You can gain valuable information about competitors, as well. There are several different market research methods. If you are a business owner, you are probably interested ... Read More »
Outsourcing is when a business hires staff in a foreign location to perform tasks. This is a common process in modern business and is used by many top businesses according to HR news. There are companies that deal specifically with outsourcing that can assist you with this process. Here are the top five reasons why more business owners are using ... Read More »
Analytics is an incredibly useful tool for business, dealing with everything from email signatures to consumer behavior. Consumer needs change rapidly depending on how their attitudes change with the times. Analytics can help keep track of where their views are trending towards. It can help predict the future to ensure proper placement of resources. Unfortunately, you may not have the ... Read More »
As a business professional, you are likely required to take trips as a business traveller across the country. Consequently, you may been a member of a frequent flier program. United’s frequent flier program, in particular, was one of the most commonly used. This is due to their presence as a reputable domestic airliner. Their recent revamping however, has brought a ... Read More »
Iron Mountain is a tech company that provides data storage, data backup and secure shredding services. The company has consistently been one of the top in data management in the U.S. for many years. Iron Mountain had 4% growth in storage rental in 2015 and has a compounded annual growth of 4.4% since 2011. Currently, their stock value is trending ... Read More »
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