Demand generation is a marketing tactic that focuses on targeted marketing programs to drive awareness and interest in a company’s products or services. This can help businesses reach new markets, promote new product features and re-engage existing customers much more effectively than telesales. Marketing professionals are responsible for helping to create demand for a specific product. If you are a ... Read More »
When planning a new project, many managers seek out new ways to relay their intended results with the team. Goals, outcomes, objectives and other key terms can often get muddled in the planning process, which leads to unclear planning and strategy. If you are a project manager, it is important that you understand these definitions so that you can more ... Read More »
There are words and phrases that gain acceptance in the business market while others… not so much. Business Intelligence, or BI, is one of those that has gained acceptance while others, such as knowledge management, have had mixed reactions. One of the key aspects of business intelligence is the management of knowledge and big data analysis. Companies produce mountains of ... Read More »
Running a one man business can be the perfect way to break into the business world. With nobody to share the profits, you may find your success to be much more rewarding. However, this also means that you have no one to share responsibility with. Front end and upper-level tasks all fall on your shoulders, which can make expanding your ... Read More »
Business seminars are formal presentations that can help to educate and facilitate communication among attendees regarding a variety of industry related topics. As a marketing professional, it is your job to ensure attendance at these types of events. However, it can be much more difficult to draw in an audience for business seminars than for other events, especially if you ... Read More »
Financial distress results from various negative influences, each capable of wreaking havoc on your personal finances. While some causes may be beyond your control, other damaging financial outcomes can be avoided by altering your cash handling habits. Reining-in unsustainable spending, for instance, may be all that’s needed to set your finances straight and clean up credit scores. When budgets do ... Read More »
With Donald Trump entering the white house, many people are concerned about his ability to lead the country. However, as a business person, you might be wondering where Trump’s education began. Surely, looking at the Donald Trump education background will help discover what he has been trained to do. In this post, we will look at the highlights of his ... Read More »
When it comes to business banking and credit, one of the largest names in the industry is Citibank. They have a long history in servicing businesses with small business and commercial banking. They have simple solutions like a Certificate of Deposit or more advanced information reporting. Moreover, the bank is known for their business credit cards and other funding options. ... Read More »
There are different approaches that you can undertake when growing a startup business. Some business owners opt to grow their companies organically as funds flow in, while others see the benefit of a capital injection and a subsequent increase in marketing and investment. Most successful large businesses will have benefited from a cash and knowledge boost at one point in ... Read More »
Liability insurance is a type of policy that protects an individual or business from the risk that they may be sued and held legally liable for a variety of claims. After you form an LLC online, most business owners know that they need general liability insurance as an essential part of their basic insurance plan. However, many do not realize ... Read More »
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