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Direct mail marketing is an effective way to offer consumers value with targeted advertisements. Despite the rise of social media and other forms of digital marketing tactics, direct mail still proves to be one of the best marketing strategies to drive conversions. Successful personalized direct mail campaigns can help boost revenue for any business, including yours. If you are a business owner wanting to get more customers and boost sales, keep reading. Below, you will learn all of the best strategies used by the most successful direct mail marketing campaigns. That way, you too can incorporate them for similar success.
Think Outside The Box
Be willing to think outside the box when designing direct mailers for marketing purposes. Shy away from using the standard postcard sized mailers. Instead, consider designing direct mail marketing materials in unusual shapes that catch the eyes of recipients sorting through a stack of junk mail. The most successful personalized direct mail campaigns are those that use unique mailers that include dimensional boxes or cylinders. Follow their lead, and use mailers that have some shape and dimension to them. This will help your marketing mail stand out from all the other marketing materials consumers receive in the mail every single day.
Take Someone Else’s Word For It
If consumers do not want to believe a business describing the value they can provide, let them take someone else’s word for it. Consider including previous customer testimonials in your next personalized direct mailers. Including authentic testimonials better proves to customers that your business is as good as your advertisements say it is. It gives consumers a reason to choose your business over the competition. After all, consumers are much more likely to shop with a business that they know has a proven track record of success. The most successful direct mail marketing campaigns are the ones that include previous reviews and testimonials. Utilize this strategy to improve your marketing outcomes.
Personalize Marketing Images
Personalize marketing images in addition personalizing direct mailers themselves. The images you include on a marketing mailer are just as important as the text, if not moreso. Thanks to new image personalization software, it is cheap and easy to personalize images to each individual consumer. These personalized photos add a wow factor to even the most ordinary marketing mail. If you plan it right, they can also act as client appreciation gifts for existing customers. All consumers love to see their name featured prominently somewhere, and that is why it helps drive conversions. All the best direct mail marketing campaigns include personalized images in addition to personalized text, which is why you should too.
Sweeten The Deal
Everyone likes to get mail, especially mail that includes discounts and savings. Create personalized direct mail marketing campaigns that include exclusive discounts personalized to customer needs. By curating personalized discount codes for customers using your coupon management software, they will be much more likely to come into the store to take advantage of those savings. Mailers that include personalized coupons perform much better than those that do not. The most successful personalized direct mail campaigns drive conversions by offering exclusive, personalized discount codes and coupons to customers. You should do this too to boost sales for business.
Keep It Consistent
Keep direct mail designs consistent with your business branding. Marketing mailers should include high-quality, colorful images and text. But, they should also be representative of your business. For that reason, you should be sure to consider your existing business branding style guide when designing personalized marketing mailers. Include colors and fonts that are consistent with those used for other marketing campaigns and business advertisements. By maintaining consistency in style and design, your marketing materials will serve to boost brand recognition both now and long-term. That will make your marketing plan much more effective. Use this strategy to match the success of other top direct mail marketing campaigns.
All businesses need to use the right omnichannel marketing strategies to continue to grow and succeed for years to come. Designing personalized direct mailers is one of the most effective marketing techniques to drive conversion and boost sales for business. Use the tips and tricks employed by the most successful personalized direct mail campaigns to achieve similar success with your business marketing plan. Designing unique marketing mailers with unusual shapes and dimensions will help catch recipients’ eyes. Offering previous customer testimonials and personalized coupons and discounts will also help you create marketing materials that consumers actually open and look at. Personalize images and keep styling consistent with existing brand style guidelines. As long as you follow these marketing tips, you are sure to be just as successful as some of the best direct mail marketing campaigns in the business.
