Creating social media accounts for business can help bring your organization increased success and opportunity. But, establish a social media presence for business is the easy part. The hard part is managing that online presence. Social media automation technology solutions claim to make social media management much easier. In order to work, they need to be used properly. Find out how to optimize your Twitter automation practices to simplify social media management without impacting marketing outcomes in this post.
Stagger Your Posts
If you have several social media accounts, make sure to stagger your posts. Do not post the same or similar content to multiple accounts at the same time, even if it is a marketing survey that you need for your marketing research. Social media is all about authenticity. If Twitter users see the same tweet in several places, it appears inauthentic. That means it turns social media users off from your brand. Make sure to post different content at different times across all your different social media accounts when using Twitter automation tools. Otherwise, those social media automation apps may wind up hurting and not helping.
Include images in your tweets. This leads to much higher engagement. The ultimate purpose of Twitter for business is to establish a relationship and rapport with your target audience. That is why tweeting images is so important. It allows you to get more eyes on your social media content. Thus, it will inevitably lead to a higher click through rate, or CTR for short. Make sure to tweet images when using Twitter automation strategies. This is the best way to increase engagement while still benefiting from simple social media management practices.
Know What To Automate
You have to know what to automate and what not to automate when using Twitter and other social media platforms for small business marketing. Twitter automation has come into some controversy in recent times. Because of this, Twitter has re-designed their user policies and regulations. Now, Twitter policy prohibits automated following of other accounts. It also frowns upon auto retweeting tools and features. But, you can still schedule tweets and automate direct messages, among other things. Know what you can and cannot automate when using Twitter automation apps. You do not want to get your business Twitter suspended.
Pay Attention To The News
Pay attention to what is going on in current events and world happenings. Otherwise, even the best laid Twitter plans could turn out to be a disaster. You do not want to schedule tweets in advance that may be insensitive or ill-timed. Should a unfortunate occurrence arise between the time you schedule it and the time it goes live, your once clever tweet could lead to a PR nightmare. Make sure you avoid this by paying attention to what is going on in the news both here and abroad. This way, you can be sure that your automated tweets do not come back to bite you in the rear end.
Avoid Spamming Users
Make sure you do not spam Twitter users. Yes, you can automate Twitter direct messages. But, you do not want to get carried away. You also should not automate tweets about trending topics. This is registered as spam by Twitter algorithms. Spamming Twitter users will quickly get your account frozen and maybe even banned, depending on the egregiousness of the spam tweets in question. Avoid spamming Twitter followers and non-followers at all times. It is easy to do so when using social media automation tools, particularly tweet scheduling software. This will only hurt social media marketing outcomes, which is why you want to avoid it at all costs.
Business owners have a lot to manage. But, managing business social media accounts does not have to be one of those tasks. No, you do not necessarily need to spend thousands or tens of thousands on services from top social media marketing companies. Social media management can be easily taken care of when you have automation software at your disposal. Twitter automation software will help you schedule tweets, DMs and more. It can take a lot of your plate. But, you need to use them wisely. Use the Twitter automation tips detailed above to help guide you in your attempts to start automation social media management. This way, your social media marketing performance is helped, not hurt, but automating technology.