
6 Ways To Use Your LinkedIn Profile For Better B2B Marketing
As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for B2B companies as it is for their B2C peers. However, by joining a dedicated business-oriented social networking site, like LinkedIn, you

What Is An ACH Payment? And How Does Your Business Use Them
Most likely, you are already using ACH payment, but don’t know it yet. Known as Automated Clearing House payments, ACH payments are transfers done over a network. The transfers are collected by financial services providers and sent to clearing houses. Then, the houses sort and complete the transaction to the receiving bank or institution. The entire process can take anywhere from same day to 1-2 days for clearance. For every business owner, it is essential to accept ACH payments from customers,

How Hiring Brand Strategist Benefits Business Marketing Outcomes
Hiring a brand strategist could be the wisest business decision an entrepreneur ever makes. Planning a brand strategy is not something that all are capable of. To be done properly, it requires an expert. If you hire a brand strategist, you are setting your business up for years of success to come. Find out why you should hire a brand strategist for your small business below. Marketing Mavens Brand strategists are marketing mavens. They have the expertise it requires to identify

How To Lower Car Insurance Rates To Rededicate Capital For Growth
There are many ways to save money to put back into your business. In fact, you do not even have to cut back in your business budget at all. You can instead save money by lowering your car insurance rates in your personal life. This is a great way to fund startup operations in particular. If you want to find out how to lower car insurance rates to save yourself money to dedicate to growing your business, keep reading below. Request

Find Pre Approval Credit Cards To Maintain Business Financial Health
Pre-approval credit cards offer an enticing way to finance your business during tough times. Still, there are many business owners that worry about the validity and financial safety of these credit solutions. This is a good thing of course. If you worry about your business finances, you are going to be much more likely to own a financially sustainable business for years to come. That makes it much less likely that you will ever have to worry about what bankruptcy does

Hire Corporate Caterers That Wow Event Attendees To Uphold Brand Image
The corporate caterer you select for your marketing event is incredibly important. If the food is bad, people will never forget your event, and not for the right reasons. If the food is great, people will remember your event forever for all the right reasons. If you do not know how to find the best corporate caterer for your event, keep reading below. Hosting a smash event will do much more for your marketing goals than medical SEO ever could. Learn

Conduct NPS Survey To Gain Business Insight Into Customer Loyalty
Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is and how it can improve business marketing strategies below. What Is An NPS Survey? NPS survey stands for a Net Promoter

5 Tips To Design Tradeshow Displays That Wow Event Attendees
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. First impressions are everything in business marketing. Find out how to create a tradeshow display that wows passers-by below. Use Graphics

How To Pay Off Your Credit Card Balance To Improve Financial Strength
Your credit card balance has a huge impact on your credit score. If you keep a high balance on your credit card, your credit utilization rating goes down. As a business owner, your credit score is one of the most important factors for your financial stability. Paying off your credit card balance is the first step you should take to repair your credit rating. Stop charging every office lunch you cannot afford but order anyway. Instead, find out how to best

How Video Email Software Takes Marketing Campaigns To The Next Level
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. Better Reader Engagement Marketing emails with video get much more engagement than traditional email marketing campaigns. Video email marketing increases click

Find Fiscal Sponsorship To Protect Business Assets While Giving Back
When tragedy strikes, business owners are the first people to step up and offer help. This can be detrimental to business profit margins over time. Finding fiscal sponsorship is one way to experience the tax benefits of 501(c)3 status without having to form a non-profit organization on your own. If you are a business owner who wants to give back to the community, learn how to find a fiscal sponsor in a way that benefits your business’s bottom line below. Do

How To Conduct Online Focus Groups That Work For Market Research
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the same insights. Naturally, online focus groups are cheaper and more efficient. In this post, we’ll show you how focus groups work

Personal Finances: How To Manage Debt With Better Control
Money is a means to an end. It facilitates the purchase of assets, and it is one of the most useful tools for providing for our family’s needs and wants. However, the pendulum also swings the other way. Rampant spending leads to excessive debt, and that is particularly hard on families. Money is not the source of all things good or bad – it is simply a medium of exchange that needs to be carefully managed to allow us to do

5 Step Guide To Naming A Brand That Sells More Products
The process of naming a brand can either set a business up for success or for failure. As a marketing professional, you understand that properly executing this process is crucial

How The Best Online Ordering System Boosts Restaurant Sales
Restaurant businesses are flourishing with the best online ordering systems for very simple reasons. As a restaurant owner, you serve hungry customers. Those hungry customers want their food immediately. Unfortunately,

How To Send Bulk Emails Without Spamming
Sending bulk emails is a lucrative, but risky way to market a company. If successful, a good click through rate can put a company’s marketing right in front of potential

5 Traits Your Business Insurance Broker Should Offer
Businesses need to be insured in order to guarantee protection. As a business owner seeking insurance, you want the best of the best. In order to find the best insurance

How To Create A Webinar That Engages Your Employees
Conveying information to a team of employees needs to be an efficient process. Otherwise, managers can waste a majority of their work day just on emails, phone calls and meetings

Why You Should Segment Your IT Networks For Business Security
In the quest for optimal security, IT business professionals would walk a thousand miles to ensure that they do not expose their companies to any risks. Among the most effective

How Conference Bridge Services Work For These Business Scenarios
Business professionals as well as entire companies utilize conference bridge services. The services have become popular for one main reason. That reason is that under certain circumstances, conference calls and

What To Expect From Outsourced IT Support Solutions
Information Technology support (IT) ensures that your business can operate without technological roadblocks. Although necessary, IT support doesn’t have to be run in house. Many businesses are choosing to outsource

5 Common Customer Service Mistakes To Avoid At All Costs
Do you want to build a successful business? If so, great customer service is a must. This is one of the biggest factors between receiving good business reviews and bad

5 Business Scanner App Features For Network Growth
Business scanner apps allow business owners to expand their network. As a business owner, you are aware of how essential network expansion is for success. Perhaps you are building professional

5 Day Trading Strategies To Become A Consistent Trader
Learning day trading strategies can help you make more money when trading stocks. This can be very helpful since there are many penny stocks to buy today. As a day

9 Ways To Boost And Accelerate Productivity In The Workplace
It can be challenging to inspire your workforce to feel motivated to come into the office prepared to work. However, there are some surefire tactics that employers can implement in

How To Implement A Cash Discounting Program Effectively
Cash discounting decreases merchant service fees. As a business owner, you are constantly trying to lower your amount of fees. While credit card consolidation can improve your financial state, lowering