6 Ways To Use Your LinkedIn Profile For Better B2B Marketing
As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for B2B companies as it is for their B2C peers. However, by joining a dedicated business-oriented social networking site, like LinkedIn, you
What Is An ACH Payment? And How Does Your Business Use Them
Most likely, you are already using ACH payment, but don’t know it yet. Known as Automated Clearing House payments, ACH payments are transfers done over a network. The transfers are collected by financial services providers and sent to clearing houses. Then, the houses sort and complete the transaction to the receiving bank or institution. The entire process can take anywhere from same day to 1-2 days for clearance. For every business owner, it is essential to accept ACH payments from customers,
How Hiring Brand Strategist Benefits Business Marketing Outcomes
Hiring a brand strategist could be the wisest business decision an entrepreneur ever makes. Planning a brand strategy is not something that all are capable of. To be done properly, it requires an expert. If you hire a brand strategist, you are setting your business up for years of success to come. Find out why you should hire a brand strategist for your small business below. Marketing Mavens Brand strategists are marketing mavens. They have the expertise it requires to identify
How To Lower Car Insurance Rates To Rededicate Capital For Growth
There are many ways to save money to put back into your business. In fact, you do not even have to cut back in your business budget at all. You can instead save money by lowering your car insurance rates in your personal life. This is a great way to fund startup operations in particular. If you want to find out how to lower car insurance rates to save yourself money to dedicate to growing your business, keep reading below. Request
Find Pre Approval Credit Cards To Maintain Business Financial Health
Pre-approval credit cards offer an enticing way to finance your business during tough times. Still, there are many business owners that worry about the validity and financial safety of these credit solutions. This is a good thing of course. If you worry about your business finances, you are going to be much more likely to own a financially sustainable business for years to come. That makes it much less likely that you will ever have to worry about what bankruptcy does
Hire Corporate Caterers That Wow Event Attendees To Uphold Brand Image
The corporate caterer you select for your marketing event is incredibly important. If the food is bad, people will never forget your event, and not for the right reasons. If the food is great, people will remember your event forever for all the right reasons. If you do not know how to find the best corporate caterer for your event, keep reading below. Hosting a smash event will do much more for your marketing goals than medical SEO ever could. Learn
Conduct NPS Survey To Gain Business Insight Into Customer Loyalty
Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is and how it can improve business marketing strategies below. What Is An NPS Survey? NPS survey stands for a Net Promoter
5 Tips To Design Tradeshow Displays That Wow Event Attendees
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. First impressions are everything in business marketing. Find out how to create a tradeshow display that wows passers-by below. Use Graphics
How To Pay Off Your Credit Card Balance To Improve Financial Strength
Your credit card balance has a huge impact on your credit score. If you keep a high balance on your credit card, your credit utilization rating goes down. As a business owner, your credit score is one of the most important factors for your financial stability. Paying off your credit card balance is the first step you should take to repair your credit rating. Stop charging every office lunch you cannot afford but order anyway. Instead, find out how to best
How Video Email Software Takes Marketing Campaigns To The Next Level
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. Better Reader Engagement Marketing emails with video get much more engagement than traditional email marketing campaigns. Video email marketing increases click
Find Fiscal Sponsorship To Protect Business Assets While Giving Back
When tragedy strikes, business owners are the first people to step up and offer help. This can be detrimental to business profit margins over time. Finding fiscal sponsorship is one way to experience the tax benefits of 501(c)3 status without having to form a non-profit organization on your own. If you are a business owner who wants to give back to the community, learn how to find a fiscal sponsor in a way that benefits your business’s bottom line below. Do
How To Conduct Online Focus Groups That Work For Market Research
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the same insights. Naturally, online focus groups are cheaper and more efficient. In this post, we’ll show you how focus groups work
Personal Finances: How To Manage Debt With Better Control
Money is a means to an end. It facilitates the purchase of assets, and it is one of the most useful tools for providing for our family’s needs and wants. However, the pendulum also swings the other way. Rampant spending leads to excessive debt, and that is particularly hard on families. Money is not the source of all things good or bad – it is simply a medium of exchange that needs to be carefully managed to allow us to do
5 Important Outsource Sales Team Management Best Practices
Outsourcing a sales team can be extremely beneficial for business. Anyone who has done a feasibility study knows that. Managing an outsourced sales team, on the other hand, can be
Business Banking Deals To Get More Value Out Of Financial Services
If you are in the process of starting your own business, opening a business bank account is one of the most important undertakings you will be responsible for. That is
Making Sure Your Business Is Mental Health Friendly
Some experts now believe that as many as 25% (1 in 4) of Americans will suffer from mental health issues at some point in their lifetime. It is therefore becoming
Business Tax Return Prep Tips To Avoid Common Accounting Errors
Unless you are an accountant, or you have a personal accountant from Guidant Financial or similar, filing taxes is one of the worst tasks you have to take on throughout
Top 5 Interior Design Business Secrets Owners Wish They Knew
If you are a driven entrepreneur with dreams of starting your own interior design business, you can do really well for yourself in this field. But first, you need to
How To Manage A Salon Business For Years Of Growth And Success
Everyone seems to think that starting a business is the hard part. However, business owners know that this assumption is entirely false. Managing a business successfully is infinitely harder than
5 B2B Lead Generation Strategies To Avoid Bad Conversion Rates
Sales professionals get a lot of flack. But, they truly do have one of the toughest jobs in business. This is particularly true when it comes to generating leads. (If
How Print Marketing Materials Can Revamp Small Business Strategies
Marketing a small business can be tough. With little-to-no marketing budget for TV ads or online advertisements, getting the word out is exponentially more challenging. Unfortunately, many small business owners
How Business Process Management Software Solves Workflow Obstacles
Business information is often spread across multiple departments, as sales and marketing work primarily with CRM software, accounting with AP/AR solutions, human resources with payroll programs, and so on. This
Highly Effective Sales Coach Strategies To Change Team Behavior
If you are a sales professional working your way up in your career, becoming a sales coach is the next step you will take on your journey. Sales coaching can
Develop A Cross Channel Marketing Strategy That Drives Results
Cross channel marketing is a highly effective marketing strategy, but only if you know how to do it. Unfortunately, many business owners do not know the first thing about what
Five Ways To Retain Top Talent And Keep Employees Happy
With the Society of Human Resource Management estimating that the cost of replacing an employee is the equivalent of six to eight months’ salary – a figure that can run
Must-Know FX Markets Lingo To Start Trading Currencies Now
Beginner investors stay far away from more advanced investing options, like investing in FX markets. However, once you get a handle on managing traditional investment options these options can be