Creating compelling and engaging content on a daily basis is not as simple as it sounds. It requires constant brainstorming, research, creativity, great attention to detail and a pretty sizeable time commitment. Most businesses don’t have the luxury of time. It may seem tempting and more efficient to simply find content from other websites through software programs than to create original content for their brand. Unfortunately, this leads to a large amount of regurgitated or re-spun information that is not really

Real time marketing is a form of promotion that utilizes data that is reported instantaneously to make decisions using current, relevant trends and immediate feedback from customers. Traditional marketing tends to rely heavily on advanced planning and a strict schedule. Real time marketing, on the other hand, is dedicated to connecting customers with the product or service that they need in the moment. RNR is one company that utilizes this form of marketing. If you are interested in learning more about

For a business, reputation is of great significance. In fact, a positive brand reputation is considered to be the be-all and end-all. Businesses that have a strong reputation tend to get more referrals, lower customer acquisition costs and can charge premiums for their brand. This is why big businesses do everything they can to build and protect their brand. However, first-time business owners and entrepreneurs usually take this in stride. They will spend almost anything to keep their brand in a

Email monetization is the practice of generating revenue through collected email addresses. Many bloggers use their email lists as a source of revenue, as well as a way to keep their subscribers up to date on their latest posts. It is a great way for bloggers to earn financial support without having to redesign website and place unsightly advertisements on their web page. Consider our top six tips below for how you can start earning money from your email list and

Visual marketing is a form of marketing that focuses on design elements and visuals within an advertisement or promotional piece, like email marketing materials and more. This form of marketing is especially useful for social media where images are shared significantly more often than text posts or articles. If you want to improve your social media engagement with visual marketing, there are many simple tips that you can follow to make this promotional strategy work for your business. Keep reading below

Employee advocacy is the promotion of an organization by its staff members. This is meant to help generate positive awareness of a brand through the employee’s personal circle of friends, family and social media followers. There are many benefits to establishing an employee advocacy program. With smart, strategic planning your employees can be an excellent asset to your organization’s marketing efforts. If you are interested in taking a page from Starkey and learning more about the benefits of employee advocacy, keep

Neuromarketing is a branch of traditional marketing that uses information collected through the study of consumers’ sensorimotor, cognitive and affective responses to marketing stimuli. This helps marketing professionals learn more about why customers make the decisions that they do and which areas of the brain are responsible. Neuromarketing can be an extremely useful tool for marketers who wish to get an in depth understanding of the consumer experience. If you are interested in learning more about neuroscience marketing and how it