Magento vs WooCommerce is a highly debated topic among e-commerce fulfillment companies everywhere. These are two of the most popular platforms available today. If you are an aspiring entrepreneur interested in using one of these two online business hosts, it may be a good idea to evaluate your options. Magento and WooCommerce are both excellent sites. However, one may be ... Read More »
Large corporations often have the luxury of hiring an accountant and a finance manager to keep track of their profits and spending. As a small business owner however, this task is often up to you. This is why it is important to familiarize yourself with a variety of relevant accounting terms and information. For example, learning how to determine a ... Read More »
Industrial buying, also known as organizational buying or business buying, is the process of making purchase decisions regarding raw materials, product components, finished goods or services for the intent of profiting from those decisions. Industrial buying requires a different market strategy than regular consumer purchases. Operations managers and business owners must consider the deal that will most benefit the company. ... Read More »
The Leadership Institute is a non-profit group with the mission of grooming young conservatives for a career filled with political activism including fundraising, communications and grassroots organizing. However, as a female entrepreneur, this group does not offer you much unless you are looking to break into the conservative politics scene. Instead, you may be interested in learning about a similar ... Read More »
Business owners from all walks of life are sure to have heard of “The Art of the Deal,” a business strategy book written in the eighties by Donald Trump with the help of Tony Schwartz. Decades later, this book is making a splash again now that the Donald has become the United States president-elect. Find out about the current controversy ... Read More »
Facebook is a popular social media site that provides excellent marketing tools for businesses. Between business Facebook pages, event calendars and specialized groups, Facebook is a great way to connect with your audience. Social platforms are also excellent places for millenial media sharing, if that is your particular audience. However, it is not enough to simply have a profile. Instead, ... Read More »
Inbound and outbound are two different methods of marketing that are often compared and debated, almost as much as segmentation analysis is. Both have their pros and cons. Often, the bet way to reach your target market is to use a mixture of the two. However, sometimes it may be smart to focus on one specific method. Your decision of ... Read More »
Instagram is a popular social media app that allows users to post videos and photos for their friends to see. Instagram’s business feature is relatively new but it can still be an excellent tool for marketing and advertising purposes. Building a following for your brand on Instagram can keep consumers engaged. It can also help you determine what works for ... Read More »
PR stands for public relations. What is public relations? PR involves the professional maintenance of a public image for a business, organization or celebrity. PR companies provide this service to their clients, helping them to craft public statements, deal with the media and much more. Small businesses are often looked over when it comes to PR. However, these services can ... Read More »
If you are a small business owner, you have probably heard of Bond Street. The company is a haven for small business owners, providing everything from small business loans to a small business newsletter to help you keep up-to-date on all the latest industry trends and news. If you want to find out more about Bond Street, and how the ... Read More »
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