Real estate marketing is the process of promoting a brand that buys and sells real estate. Marketing for real estate requires a different approach than traditional business advertising. The property you have to offer is constantly changing, which is why you need to be ready to spread the word to potential customers with each new listing. Social media can be a great help in this aspect because it provides you wit instant access to an interested group. If you are a real estate agent interested in learning more about how you can improve your marketing tactics using social media without a marketing department, you have come to the right place. Below, we have listed the top six most essential real estate marketing tips for your business’ social media.
It Pays To Pay Facebook
The first bit of advice we have to offer regarding real estate marketing is to boost your listings on Facebook. Although the social media site made it more difficult for businesses to organically appear on someone’s newsfeed, Facebook offers inexpensive and effective advertising options that you should use to your advantage. For just ten dollars you can blast your listing out to thousands of people. If you are looking for an easy and effective way to market your business, Facebook’s boost option is the right choice.
Tweet Specific Listings
Many real estate agents use Twitter to spread the word about their latest listings. However, one major mistake they make is not being specific enough. Use those 140 characters to your advantage and put out as much information that you can about the home. You can also download helpful twitter tools to manage social media more effectively. The more direct you are, the more likely you are to reach someone who is looking for that exact home.
Expand Your Email List
Your email list can be a great resource for marketing online. You can expand it by encouraging new visitors to subscribe right on your site’s landing page. Once you have a significant number of sign ups, send them monthly newsletters with the latest updates on your property listings and ore. This is a great way to stay connected with old clients and also keep new ones informed about the latest real estate for sale.
Add Social Sharing To Pages
Social sharing is the option to share a specific page or post on a variety of social media sites. These sites are represented at the bottom of the page by their respective icons. Readers can then click these icons and spread the word to their friends and followers. This is a great way to get free promotion, so make sure that social sharing is enabled.
Make It Mobile Friendly
Finally, the next best thing you can do to improve social media marketing for your real estate business is to make your website mobile friendly. Many users today primarily use social media on their phones. This means that, if they click a link to one of your listings, your site will pop up and may be hard to read or poorly formatted if it is not compatible. If your site is not mobile compatible, Google will also lower its search ranking. Be sure to create a mobile version of your site so that users can peruse listings without the hassle.
Real estate marketing requires constant attention and connection with your potential clients. Social media can help to make this easier by providing quick, easy ways to share information. By following the tips above you can make your real estate marketing efforts count through social media and quickly reap the many social media benefits.
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