Employee advocacy is the promotion of an organization by its staff members. This is meant to help generate positive awareness of a brand through the employee’s personal circle of friends, family and social media followers. There are many benefits to establishing an employee advocacy program. With smart, strategic planning your employees can be an excellent asset to your organization’s marketing ... Read More »
Neuromarketing is a branch of traditional marketing that uses information collected through the study of consumers’ sensorimotor, cognitive and affective responses to marketing stimuli. This helps marketing professionals learn more about why customers make the decisions that they do and which areas of the brain are responsible. Neuromarketing can be an extremely useful tool for marketers who wish to get ... Read More »
The rise of the online market place has provided businesses around the world with numerous opportunities. Online shopping is a 24/7 option that is not limited by geography, which means that you can reach millions more people than with a traditional storefront. However, succeeding with a web-based store is far from easy. The market is saturated with thousands of various ... Read More »
A talent manager is an individual, often part of an agency, who guides the career of artists in the entertainment industry. However, this position is not just about hanging out with celebrities. Talent managers are often tasked with recruiting, training and promoting new artists and actors in order to help them succeed. If you are interested in becoming a talent ... Read More »
An employee contract is a document that legally defines the relationship between the employer and the employee. While it is not a necessity for most job positions, a well written employee contract can help to clarify expectations and protect both parties in the case of termination, wage disputes or resignations. If you are a business owner, you may want to ... Read More »
Relocating is the process of moving an established resident or business from one place to another. Often, relocating a business can be a complicated move. Switching offices can be an exciting opportunity for your company, but it can also be a huge risk. However, as your company expands, sometimes moving can seem like the only option. If you are a ... Read More »
Travel agencies are private businesses that provide individuals with travel and tourism related services including car rentals, hotel booking, and travel insurance. The rise of online booking has led to the decline of active travel agents in the United States. However, there are many benefits to booking trips through travel agents. If you are a frequent business traveler, you likely ... Read More »
Digital marketing is the process of marketing goods and services using digital channels to reach customers. Small businesses face a variety of challenges that larger corporations do not, particularly when it comes to marketing. Budget limitations can prevent small businesses from creating the advertising and marketing campaigns they truly want. This is why digital marketing is so important for added ... Read More »
CEO stands for Chief Executive Officer. This is the highest-ranking person in a company or other organization. A CEO is largely responsible for making all managerial decisions, and they generally delegate tasks down the chain of command within the organization. Becoming a CEO takes dedication, hard work, personality development and years of experience. However, many job seekers and ambitious individuals ... Read More »
Motivational games or ice breakers are tools used in school, work and other organizational settings to promote team building, trust and communication. As a manager, it is important that you have ideas prepared to help motivate your team whenever necessary. The use of motivational games for staff meetings, orientations, corporate event planning and even during a short break in the ... Read More »
Business First Family Business, Accounting, Finance, Investing, Marketing And Management