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Most business professionals and entrepreneurs understand the significant benefits of digital marketing, including Search Engine Optimization (SEO). However, when people think of SEO, almost immediately people think of optimizing for Google. Although Google is the most prominently used search engine and is an authority on optimization strategies, it is not the only authority. Something like Amazon, for instance, is incredibly ... Read More »

Luxury Retreats is a travel company that provides luxury sharing economy home rentals to everyone from a wealthy business traveller to a famous celebrity via their website. This company is considered to be a high-end Airbnb, that recently made a move to acquire the Luxury Retreats company for roughly $200 million. If you are an investor interested in buying Airbnb ... Read More »

Investors must always be on the look out for new opportunities. Tech IPOs are an excellent investment option for stock market players both new and old. With technology constantly evolving and adapting to the needs of society, it is a great idea to add this type of investment to your portfolio. If you are new to investing or just started ... Read More »

Businesses are often split between whether to hire new marketing personnel in-house, or to hire a freelancing marketing consultant. Are they safe? Are they worth the money? There are plenty of questions to ask. And you should. If marketing consultants know anything, it is how to promote themselves. To get to the point early, the effectiveness of marketing consultants is ... Read More »

For man aspiring entrepreneurs, learning the ins and outs of the business world starts with a few simple definitions. Profit VS Revenue is one key distinction that can trip a lot of new business owners up. If you are interested in learning about these terms and more, keep reading below. There, we have outlined the top definitions that you need ... Read More »

Amazon Prime is a popular annual subscription service for consumers in addition to the other Amazon hosting company services. This provides users with access to free shipping as well as a variety of media that can be easily streamed to their phone or computer. However, few consumers are aware of a similar service called Amazon Business. As the name suggests, ... Read More »

You obviously know why marketing is important. Further, there’s no debate that online content is now more important than ever. But marketers are hotly debating just what type of content is best. Really, it depends on the company. However, it can clearly be seen that marketers and businesses overwhelmingly prefer to sell written content. The internet and social media feeds ... Read More »

A purchase order is a commercial document sent by a buyer to a supplier for the purpose of ordering goods or services. While invoices are drafted by the seller, consumers are responsible for filling out their purchase order form. Using the correct purchase order format is essential to helping your customers have a seamless shopping experience and doing bank reconciliation ... Read More »

If you live in the greater Chicago, Illinois area, you have probably already heard of the Chicago Gourmet food festival. Last year, the event alone attracted over 13,500 attendees and some of the best restaurants in the city, including a local Ritter’s Ice Cream franchise. Held in the famous Chicago Millennium Park, this is a great way to market a ... Read More »

Becoming your own boss is, at its best, liberating and extremely rewarding. Having more control over what work you do, when you work and who you work for is great, but making it pay involves a lot of planning. Once you have the right small business idea, there are a few tasks you need to complete before you can even ... Read More »