Category Archives: Marketing

Visual Marketing Best Practices To Engage Social Media Followers Easily

Visual marketing is a form of marketing that focuses on design elements and visuals within an advertisement or promotional piece, like email marketing materials and more. This form of marketing is especially useful for social media where images are shared significantly more often than text posts or articles. If you want to improve your social media engagement with visual marketing, ... Read More »

Employee Advocacy Programs Improve Social Media Brand Engagement

Employee advocacy is the promotion of an organization by its staff members. This is meant to help generate positive awareness of a brand through the employee’s personal circle of friends, family and social media followers. There are many benefits to establishing an employee advocacy program. With smart, strategic planning your employees can be an excellent asset to your organization’s marketing ... Read More »

6 Reasons Neuromarketing Ads Influence Customers To Make Decisions

Neuromarketing is a branch of traditional marketing that uses information collected through the study of consumers’ sensorimotor, cognitive and affective responses to marketing stimuli. This helps marketing professionals learn more about why customers make the decisions that they do and which areas of the brain are responsible. Neuromarketing can be an extremely useful tool for marketers who wish to get ... Read More »

Why Digital Marketing Strategies Are So Beneficial For Small Business

Digital marketing is the process of marketing goods and services using digital channels to reach customers. Small businesses face a variety of challenges that larger corporations do not, particularly when it comes to marketing. Budget limitations can prevent small businesses from creating the advertising and marketing campaigns they truly want. This is why digital marketing is so important for added ... Read More »

Tactics For Marketing A Home Business To Expand Your Consumer Reach

Tired of the deadlines, excessive work pressure and office politics? Well time to quit your monotonous job! Spare yourself the trouble of commuting to work every day, work from home instead. That said and done, working from home is not all rainbows and sunshine. The personal and professional commitments merge at home can really complicate things. And while the virtual ... Read More »

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