Category Archives: Marketing

6 Ways To Use Your LinkedIn Profile For Better B2B Marketing

As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for ... Read More »

Conduct NPS Survey To Gain Business Insight Into Customer Loyalty

Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is ... Read More »

5 Tips To Design Tradeshow Displays That Wow Event Attendees

Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. ... Read More »

How Video Email Software Takes Marketing Campaigns To The Next Level

Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. ... Read More »

How To Conduct Online Focus Groups That Work For Market Research

Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the ... Read More »

Design Business Invitations Online That Wow Corporate Event Attendees

Hosting business parties and corporate outings can be incredibly beneficial for achieving business marketing objectives and improving employee morale. But, these business events can be costly too. This is even true if you are a publicly traded company. Thankfully, online invitations cut costs for hosts like you. Sending invitations online for corporate events may seem unprofessional or costly, but it ... Read More »

Host An Online Sweepstakes That Achieves Marketing Objectives

Online sweepstakes are a highly effective viral marketing tool to generate leads and gain e-newsletter subscribers. But if they are not done right, it can wind up costing your business precious resources without providing any sort of tangible return. If you own a small business, you are going to want to know these marketing tips to help you pull off ... Read More »

5 Ways Handwritten Notes Give Your Marketing Plan A Competitive Edge

There is something about receiving a handwritten note that is just special. Receiving a handwritten note is always a pleasant surprise. When you think of it like that, it is shocking that more business owners do not leverage the written medium to benefit their operations. But surprisingly, many business owners do not consider the advantages handwritten notes can offer their ... Read More »

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