Category Archives: Marketing

Why You Need Google Reviews For Business And How To Get Them

Google offers businesses a wide variety of tools to improve their online presences. While many businesses use the search engine’s feature for hangouts for business, many marketing teams are starting to use Google Reviews as well. After all, consumers typically read a company’s reviews before purchasing their products. It’s natural to want to know what other people think about something ... Read More »

5 B2B Marketing ROI Benchmarks To Measure Your Success

Marketing teams benchmark to determine how successful their campaigns are by comparing their results to their competitors’ results. B2B marketing ROI benchmarks, therefore, play a major role in shaping campaigns. As a marketing professional, you can use benchmarking to improve your strategies and boost your profits. However, you need to know which metrics to pay attention to if you want ... Read More »

5 Secrets To Geofence Marketing Campaigns Success

Businesses of all sizes implement geofence marketing tactics into their marketing strategies. As a marketing professional, you need to learn how to properly use such tactics if you want to beat out your biggest competitors. Geofencing entails targeting consumers within a virtual barrier. After establishing this barrier, you can reach out to consumers who enter it through text messages, emails and ... Read More »

3 Ways Instagram Video Leads To Marketing Campaign Success

Videos have become a big part of consumer’s experience with brands. What’s more, they’re dominating the web as well as the social media little by little. Marketing teams use videos to boost their conversion rates on multiple platforms. They use live video tools on social media to engage with their audiences in real time. Therefore, if you want to create better customer ... Read More »

5 Best Practices To Make A Newsletter That Helps Achieve Marketing Goals

Email newsletters are one of the most commonly used and most effective marketing strategies for small business. In order to utilize these marketing materials to their full potential, there are certain e-newsletter design tactics that one should employ. A well-designed digital newsletter will provide an immense difference in your business’s ability to achieve established marketing goals and objectives. Find out ... Read More »

5 Effective Forms Of Marketing To Reach New Audiences

Profitable marketing teams pay close attention to the latest advertising trends. While they do assist businesses in growing, they do not always enable brands to stand out in competitive markets where other companies are using the same tactics. In these instances, teams waste their time identifying direct vs indirect competition. In contrast, when marketers like yourself learn unique forms of ... Read More »

6 Simple Ecommerce Marketing Tips To Increase Revenues

The ecommerce business has continued to grow and develop. From standalone shops to dropshipping ecommerce businesses, there are plenty of ways to make money online. As someone just getting start with selling online, starting a website and publishing products are just the first steps. Once you have an ecommerce store up and running, you will have to drive traffic to ... Read More »

5 Ways To Improve Your Online Postcard Designer Tactics

Postcards increase ROI for marketing teams in industries ranging from fashion to plumbing. With the top online postcard designer tools, businesses can create effective advertisements. They proceed to print them and use them in their direct mail marketing campaigns for various reasons. As a marketing professional, you can use postcards to promote your brand, notify consumers about an upcoming event ... Read More »

How To Create A Social Media Marketing Content Calendar To Save Time

Social media marketing content calendars set marketing teams up for success on all platforms. When created properly, they prevent marketing professionals like yourself from scrambling to post quality content. Whether you want to upgrade your presence on Facebook, Instagram or a variety of channels, you can do so efficiently by building a calendar. You can increase your company’s profits without ... Read More »

5 Tips On Aligning Content Marketing With Sales

Content marketing is one of the most impactful digital marketing instruments to use in today’s market. As a marketing professional, you are likely familiar with the term, but might not know exactly how to optimize your efforts. If you want to ensure that you have a clear understanding of content marketing, consider joining content marketing certification programs. There, you will ... Read More »

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