Some of the best companies in the world are experts at marketing. The outsource almost every process of the business, including production, quality testing and logistics to other companies. Meanwhile, they spend all of their in house energy marketing their products to clients and customers. If you would like more time and resources to focus on marketing, you should consider ... Read More »
Selling used goods is never easy. There is an added degree of difficulty when selling used items that are incredibly expensive, like a car or boat. If you are looking to sell a plane, your prospective buyers list is probably non-existent. That can make it hard to market items for sale when you do not even know how to find ... Read More »
As a business owner, you undoubtedly know how important it is to establish an online presence on popular social media platforms, such as Facebook and Instagram. While these platforms are perfect for connecting you with fans and potential customers, they aren’t always ideal for supporting a Business-to-Business (B2B) marketing strategy. Achieving success in social marketing traditionally isn’t as easy for ... Read More »
Hiring a brand strategist could be the wisest business decision an entrepreneur ever makes. Planning a brand strategy is not something that all are capable of. To be done properly, it requires an expert. If you hire a brand strategist, you are setting your business up for years of success to come. Find out why you should hire a brand ... Read More »
The corporate caterer you select for your marketing event is incredibly important. If the food is bad, people will never forget your event, and not for the right reasons. If the food is great, people will remember your event forever for all the right reasons. If you do not know how to find the best corporate caterer for your event, ... Read More »
Surveys are one of the best ways to improve business operations of all different kinds. More so, NPS surveys in particular can be the perfect tool to benefit marketing outcomes. With just two questions, you can identify your business’s most loyal customer segments that are likely to generate a lot of word-of-mouth-advertising. Learn all about what an NPS survey is ... Read More »
Trade shows are one of the best ways to market your business once you get listed in the Yahoo business directory. These events bring a whole lot of members of your target audience to the same place. Obviously, that makes it an incredibly efficient marketing tool to take advantage of. This is why creating high-quality tradeshow displays is so essential. ... Read More »
Video email software can take any business marketing campaign to the next level. This is even true of business owners without any online marketing certifications that prove you know how to use these tools. But, too few business owners recognize the importance of videos in email marketing campaigns. Find out how video email software solutions can improve marketing outcomes below. ... Read More »
Your market research can make or break a company. When you invest in products, your market demand will drive sales. Even if you can reach your target audience, your marketing efforts are useless without the customers’ need. In the past, companies used focus groups to get customer feedback and input. Today, marketing professionals conduct online focus groups to get the ... Read More »
Hosting business parties and corporate outings can be incredibly beneficial for achieving business marketing objectives and improving employee morale. But, these business events can be costly too. This is even true if you are a publicly traded company. Thankfully, online invitations cut costs for hosts like you. Sending invitations online for corporate events may seem unprofessional or costly, but it ... Read More »
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