Businesses in various industries use geofence advertising to close more sales. As a marketing professional, you may be familiar with using geofencing in the automotive and retail industries. However, many marketers have not experienced how powerful geofence advertising is in the real estate market. Real estate agents implement geofencing into their marketing strategies to assist prospects in finding a perfect ... Read More »
Every job has it’s ups and downs. As an affiliate marketer, many people see a lot of benefits to the job. You don’t have to personally handle customers or products, and you have a lot of freedom as a worker. However, like any other job, there are a few things to consider to ensure success. Continue reading to learn how ... Read More »
As the Internet age has continued to progress, many people have mistakenly come to believe that telemarketing is on the decline. However, that is not the case. As the online era has brought the globe closer together, telemarketing has thrived. Below, you will learn the fascinating reasons why the industry has been able to grow over the past few decades. ... Read More »
Personalized business pens offer many benefits when used as part of a marketing strategy. Marketing professionals should consider using them if they want to increase awareness of their business. Whether you are working for a new Starbucks franchise or a local retail shop, personalized business pens can enhance your ROI. They help you reach a large amount of people for ... Read More »
Reputation monitoring is a crucial component to an effective marketing strategy. In order to maintain a healthy business brand reputation, owners must use marketing tactics that can keep up with the rapid pace of the internet. Otherwise, a business owner could find themselves in a situation where they fall asleep with a great business reputation and wake up with a ... Read More »
Running a restaurant is certainly not easy. Growing a restaurant into a success is even more challenging. There are, however, a number of elements that many of the most successful restaurants have. One is a strong brand presence. This could be hyping up the brand name among well-known people, or simply building a powerful community presence that equals loyal restaurant ... Read More »
Social sentiment analysis tools assist marketing professionals in determining how well they are marketing products and services. These tools provide such advantageous assistance by making listening to audiences easier. As a marketing professional, this is something you constantly want to improve upon. If you cannot understand whether your target audience responded well to a campaign or not, you will never ... Read More »
Since a large portion of marketing has transitioned from in-person to online, digital customer engagement is crucial for conducting successful campaigns. As a marketing professional, you need to stay up-to-date on the latest digital customer engagement trends. When marketers fail to utilize the newest tactics, they fall behind their competitors. As a result, they enable less sales and decrease ROI. ... Read More »
For any business, social media is an integral marketing tool that must be utilized properly. With that being said, as a business manager, you should hire a social media manager. Managing different social media accounts and keeping them full of content can sometimes feel like a full-time job. Between maintaining a business Facebook page and responding to consumer questions on ... Read More »
CRM gamification is a highly effective marketing strategy that draws people to your business. It does so by making interacting with the business entertaining. As a small business owner you are in the perfect position to take advantage of CRM gamification. After all, gamification is one of the best CRM marketing practices. Implementation of gamification strategies can pull people to ... Read More »
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