One of the best business models is a membership based business. If you have ever signed up for a gym, learning center or cell phone plan, it is all about the relationship. For most people to commit to a contract, they need to be very comfortable about the services, products or value they are receiving. After all, most people have ... Read More »
Business travelers are essentially experts at staying in hotels, meaning they know what they like, even if they hate business travel itself. With a combination of amazing service, attention to detail and lovely facilities, a certain location can earn loyalty from these frequent flyers and guarantee business for years to come. To make sure people return for another stay, the ... Read More »
If your business is not on at least three of the most popular social media platforms, your business is pretty much living in another era. When it comes down to it, social media can increase business and it can increase exposure. If you are in a niche industry, social media marketing may be the only way for your business to ... Read More »
If the opportunity to connect with potential customers one-on-one in a setting where they are relaxed and receptive sounds appealing, then how to increase direct mail marketing may be a tactic you’re keen to explore. This method of advertising allows you the opportunity to communicate directly with consumers who may or may not know you exist, and might never consider ... Read More »
Social media sites are now among the most widely used online communication platforms by consumers and businesses worldwide. With their prominence, business marketers now see them as valuable avenues to help organizations and commercial establishments gain more attention and ultimately, reap more success. The well-renowned think tank L2 has recently conducted a study involving 247 top global brands. L2 analyzed ... Read More »
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