If you own a small business that is just getting off the ground, surely your primary concern is generating leads. Telemarketing companies can help your business do that. While telemarketing may seem like a practice of the past, it is still a viable method when used properly. In order to effectively utilize this practice, you must use the best companies ... Read More »
The Yahoo business directory used to be a very simple-to-use program that was very beneficial for small business owners. Now however, it is unfortunately not as simple as it once was. Recently, the Yahoo business directory was sold to another company called Yext. Managing old entries and creating new ones are now a completely different process. It is a bit ... Read More »
If you are a marketing professional, you are always looking for the newest tips and tricks to make sure you are doing the best work you possibly can. You may now be in search of some brochure layout ideas for your latest employee advocacy marketing campaign. This post will provide you with the brochure layout ideas and tips to help ... Read More »
If you are a fresh faced college graduate just looking to get started in the marketing industry, there are some things that you should learn. One of them is 4P marketing. Having knowledge of these industry practices will make you stand out above the job-seeking competition. 4P marketing is defined with the words listed below – product, place, price and ... Read More »
Emails are a commonly used platform for business marketing, especially since the rise of email monetization practices. You can use service providers like MailChimp to send custom-designed newsletters to your business leads. You can also send them en masse, in hopes of getting the word out about your company. A problem can arise however, if your emails get routinely ignored. ... Read More »
Many successful personages in the world all started by building a strong foundation for their personal brands. Renowned global influencers like Barack Obama, Mukesh Ambani, Lionel Messi and Mark Zuckerberg, all took their time to define, build, communicate and protect their personal brands. A leader in any field needs to create branding principles that are sustainable for the long term. ... Read More »
Web analytics show that only 2% of shoppers make a purchase on their first visit to an e-commerce website. The other 98% window shop and rarely come back to buy. This is where re-targeting comes in. Re-targeting is an online marketing practice, developed and employed by masterminds, that involves embedding cookies in people’s browsers. This practice records which products browsers ... Read More »
“Features” and “benefits” are key terms in marketing. Some business owners confuse the two as being one and the same. Others focus on one without giving enough attention to the other. Effective marketing makes use of both terms in conjunction. If you are a business owner in the midst of a marketing campaign, you need to understand how to distinguish ... Read More »
Robo calling is contacting potential customers using telephone calls with pre-recorded messages. Often used by political campaigns during election season, they are also popular among telemarketing companies used by all types of businesses from lawn care companies to pet groomers. Public opinion of robo calling is generally low because they are impersonal. There have also been scams and phishing attacks ... Read More »
There is much confusion about the exact definitions of marketing and branding. Most consumers seem to confuse the two. This makes it difficult for businesses to distinguish them as different concepts when it comes to benchmark hospitality and other concepts. As a business owner, you need understand the differences between marketing and branding in order to utilize them more effectively. ... Read More »
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