Planning an event is made easier through event management software. This utilizes technology to help organize and integrate all of the event planning tools you need. Rather than lose track of disjointed spreadsheets and emails, marketing professionals should use event planning software. To learn more about this technology and the top five features you should look for, keep reading below. ... Read More »
Group buying is a marketing method that offers products and services for significantly reduced prices on the condition that a minimum number of buyers would make the purchase. This method can be extremely beneficial for small businesses. To learn more about group buying and what it can do for your business to help it become a wealth engine, see our ... Read More »
Demand generation is a marketing tactic that focuses on targeted marketing programs to drive awareness and interest in a company’s products or services. This can help businesses reach new markets, promote new product features and re-engage existing customers much more effectively than telesales. Marketing professionals are responsible for helping to create demand for a specific product. If you are a ... Read More »
Business seminars are formal presentations that can help to educate and facilitate communication among attendees regarding a variety of industry related topics. As a marketing professional, it is your job to ensure attendance at these types of events. However, it can be much more difficult to draw in an audience for business seminars than for other events, especially if you ... Read More »
A press kit is a package of promotional material that is provided to members of the press to brief them about a product or service. Compiling a proper press kit can be difficult, which is why press kit examples can be a great help for entrepreneurs who are looking to get exposure for their business. However, it is important that ... Read More »
Generational marketing is the marketing segmentation practice of promoting a product or service to a specific generation. This is done by analyzing the age demographic to see what they spend their money on, what they care about and how they respond to traditional marketing techniques. If you are looking for a way to reach young adults of today, generational marketing ... Read More »
Real estate marketing is the process of promoting a brand that buys and sells real estate. Marketing for real estate requires a different approach than traditional business advertising. The property you have to offer is constantly changing, which is why you need to be ready to spread the word to potential customers with each new listing. Social media can be ... Read More »
Starting a promotional products business can be a very smart investment, especially if you’re given full support by your franchisor. However, no business is going to be able to grow, much less stay afloat, without effective marketing. Marketing is necessary to spread awareness of your advertising products business. But instead of relying solely on traditional marketing tactics, like print ads ... Read More »
Hashtags are words or phrases preceded by the pound symbol (#), which is used to identify specific categories and topics within the message. The rise of social media for business has lead large and small businesses to make use of these keywords to develop a discussion with consumers. Small business hashtags rarely make the trending pages of Facebook and Twitter ... Read More »
Creating compelling and engaging content on a daily basis is not as simple as it sounds. It requires constant brainstorming, research, creativity, great attention to detail and a pretty sizeable time commitment. Most businesses don’t have the luxury of time. It may seem tempting and more efficient to simply find content from other websites through software programs than to create ... Read More »
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