A central part of any up-to-date digital marketing strategy should concern search engine results. Search engine optimization is essentially the practice utilizing methods and techniques to increase rankings and thus, organic website traffic. For the majority of small business, available funds are limited, meaning marketing often takes a back seat. However, this is a big mistake, as marketing is essential ... Read More »
If you are just starting out in business, you have probably come to realize how difficult it can be to find clients and customers. It is the first thing you worry about once you sort out the little details like deciding between Amazon Business vs Prime. However, it does not have to be that way. If you want to know ... Read More »
Event marketing is the strategic promotion of a business sponsored event. There are many ways in which businesses can go about event marketing. For example, social media, commercials, and email blasts can all be effective forms of event marketing used separately or in conjunction with one another. If you are a small business owner, creating a big marketing strategy can ... Read More »
On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has ... Read More »
Small business owners are always trying to stay in the loop when it comes to the latest marketing trends, like inbound vs outbound tactics, to help them come up with creative advertising ideas for their organization. However, it can be difficult to do that with a small business budget and a business owner’s schedule. Thankfully, there are posts like this ... Read More »
Revenue sharing is a fairly intricate business practice that many small business owners lack knowledge of. There are several reseller business models, incentive plans and profit sharing programs out there. However, how revenue sharing works has become required knowledge for any business owner who hopes to advertise on the internet or capitalize on email monetization. That is why the topic ... Read More »
If you are a marketing professional, you may have an interest in the relatively new field of financial marketing. Financial marketing is exactly what it sounds like, marketing for financial institutions, like a smart bank. However, you may not know how exactly to break into this particular marketing specialty field. Thankfully, there is a marketing certification available to help you ... Read More »
As a small business owner in this day and age, you should realize that there is an abundance of ways to compete with bigger rivals. In all likelihood, you will never be able to muster up enough capital to bring down these foes via television and radio advertisements. However, the Internet offers a unique opportunity and a far more level ... Read More »
If you run a marketing agency you are used to providing expert SEO services, and advising clients about their website content, on a daily basis. The question is, how much attention are you paying to your own online content? Is it optimized to ensure you give yourself the best chance of maximizing your revenue? Our aim is to give you ... Read More »
Health marketing is a public health strategy that combines traditional marketing principles with a science-based approach in order to promote good health practices. In order for health marketing to be successful, it must contain an appropriate mixture of marketing and information. If you are a marketing professional who has worked in a list of major industries, you may be interested ... Read More »
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