The internet is one of the most effective tools you can use to market your company. Marketing through social media in particular is critical. Research shows that over 80% of internet users spend a majority of their time on social media. Most social media platforms are simple enough to use. However, it may take a lot of valuable time to ... Read More »
The best guerilla marketing campaigns are ones that attract attention and are easy to share with others. Companies attract this attention by daring to do something different, often provocative, that is outside the normal marketing channels. With today’s technology, it must also be easy to share across social media in the hopes of going viral by following some social media ... Read More »
If you own a business, you should already have a Facebook page. If you do not have one, make one! Facebook currently has 1.65 billion active users. Even if you only capture a small percentage of that audience, it could be a huge boost for your business. The large audience, ease of sharing information and relatively simple startup process make ... Read More »
Business owners should conduct a customer analysis during the business plan creation stage, but may also coordinate one when considering marketing techniques. In either case, it is vital that business owners fully understand their customer base in order to be successful. Here are some important steps to conduct a successful customer analysis. Define Your Customer Demographics is the key word ... Read More »
Small businesses lack the resources and global recognition that national chains or corporations have. That is why ad campaigns may simply be out of reach for some small business owners. Consequently, they need to make use of every available method to ensure that they maintain financial health. A good way of accomplishing this is utilizing effective marketing strategies. If you ... Read More »
Sales leads are usually separated into two categories. Qualified leads are those that fit a certain number of criteria that make them beneficial. It may be that they have contacted you back with an interest in your product, or they might be involved in your industry and are simply in the market for something you offer. Unqualified leads on the ... Read More »
One vital method for small businesses to market their services is through websites. As a small business owner yourself, you understand this. At first, you may have created a simple website with your basic information, but now it is time to step it up. In this post, small business owners can gain five tips for effective website redesign to keep ... Read More »
Creating a presence on the internet is one of the most cost-efficient ways to market your small business. Simply, it requires knowledge on how to take advantage of search engine optimization, or SEO. If you are a small business owner interested in optimizing your company’s website for marketing purposes, here are a few tips to provide business help you along ... Read More »
From stock person to marketing director and everything in between, small business owners have a lot of responsibilities to take on. There is no possible way to be an expert at every aspect of business ownership and management. Marketing to specific demographics may be one such area where you may not have as much knowledge as you would like. Demographics ... Read More »
Everyone has an online presence; it’s the way you’re perceived when someone sees your Facebook page or looks at your website or stock photos you may be in. Creating an online presence is easy, but maintaining a positive one is more challenging. In this post, business marketing professionals can discover how to preserve a strong, positive online presence. Google Yourself ... Read More »
Business First Family Business, Accounting, Finance, Investing, Marketing And Management