Category Archives: Marketing

5 Best Segmentation Analysis Strategies To Identify Your Target Audience

Segmentation analysis is a critical part of strategic marketing. In both new and existing ventures, businesses use this method to define target audiences. It divides a homogeneous market into distinguishable segments based on needs, priorities and common objectives. Such segmenting facilitates better marketing strategies, connecting your business to buyers. Furthermore, the analysis enables business owners concentrate on customer needs and ... Read More »

8 Ad Targeting Tactics To Showcase Products To The Right Customers

Ad targeting is an useful feature that connects businesses with buyers on Facebook. It helps focus advertisement campaigns on particular groups of people among the 1.5 billion Facebook users. Utilizing advanced targeting options, marketers can tailor advertising messages to attract the attention of target audiences.  Quite naturally, showcasing products and services to the right customers increases chances for sales. However, ... Read More »

Most Valuable Types Of Market Data To Track For Business Improvements

Planning great marketing strategies depends on collecting the right marketing data, no matter whether you are planning on advertising for small business or a large corporation. Obtaining sufficient data enables businesses understand customers’ needs to serve them better. It is used to predict upcoming trends and prepare for them in advance. Furthermore, the data can gauge the effectiveness of marketing ... Read More »

Vital Customer Needs Analysis Best Practices To Improve Brand Offerings

Customer needs analysis is a major part of market research. Discovering the needs of customers enables businesses to deliver appropriate products and services. Moreover, this type of analysis is crucial to develop effective marketing strategies which attract prospective buyers. However, there is a lot of debate about the best ways to analyze customers. To simplify this step of customer research, ... Read More »

How To Optimize Your Google Local Listing Ranking

Google local listings enables businesses to draw the attention of potential buyers near by. It allows target audiences to find your business on top of Google search results for relevant location based keywords. What’s more, all businesses with brick and mortar location like retail food, boutiques, clinics, parlors and educational institutes can benefit from Google’s local business listing services. However, ... Read More »

5 Online Reputation Management Companies Protect Business Identity

What do most famous people who failed have in common? Poor reputation management. Reputation management companies offer a variety of services aimed at enhancing your company’s online presence. By hiring a reputation management service you can secure your business’s identity against negative online reviews and comments. These companies analyze, build, protect and restore online reputation. Of course, improved online presence ... Read More »

The Importance Of Branding To Build Reputation In Niche Industries

Knowing the importance of branding is crucial for building your business’s identity, allowing any business to stand out. In a day where good company names are born, not made, branding offers a competitive advantage to your business. It creates awareness about your products and services while engaging your target audiences. Undoubtedly, working to promote your new business and attract potential ... Read More »

8 Must Have PR Tools To Get Better Media Coverage Now

Modern public relations tools play a crucial role in building and maintaining the public image of your business. By using these tools, business owners can monitor the progress of their public relation campaigns. Moreover, innovative PR tools enable them to track online target audience engagement, shares and traffic. Of course, obtaining such data is useful to develop increasingly better public ... Read More »

How Warby Parker Marketing Made Socially Conscious Business Cool

Founded with the aim of offering stylish eye-wear at low prices, Warby Parker Facebook has taken social media marketing and branding to a new heights. Their marketing strategies have helped them stay a step ahead of competitors. As a result, within just five years of its inception, the company has become a familiar name among internet savvy modern buyers. What’s ... Read More »

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